Category Marketing

How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

By in Marketing Tag ,

by Lauren Mohr for HubSpot I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. Download Now: Free Affiliate Marketing Templates The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Affiliate Marketing Templates Track the sales, revenue, and profit from your affiliate and influencer…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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And the Oscar Goes to… Our 2024 Content Marketing Awards

By in Content Marketing

By Lauren Basiura for Marketing Insider Group Today, we’re rolling out the red carpet for 10 small businesses that crush it in content marketing. Nailing the content marketing game is your golden ticket to profit paradise. But, what’s the secret behind killer content marketing? And how do you get a piece of that action to boost your ROI? Consistency and know-how are your best buddies in the content marketing realm. Dropping awesome newsletters, engaging blog posts, and snappy social media updates can seriously amp up your business game. Still on the fence? Hold onto your hats because we’re spotlighting 10 small businesses that are not…

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16 Skills Every CMO Needs in 2024

By in Marketing

By Michael Brenner for Marketing Insider Group It’s not easy to be CMOs today. They are tasked with everything from lead generation to digital strategy, sales support and even product development, and these are just a small part of the ever-growing list of responsibilities modern CMOs are asked to take on. Plus, with the widespread rise and acceptance of data-driven marketing, many are left wondering if there is any value left in being a creative marketing leader. Today’s marketing heads will need to tap into the most creative parts of their brain and listen to their team’s best ideas. By marrying…

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The Insider Guide to Increasing Your Email Subscribers

By in Email Marketing

By Michael Brenner for Marketing Insider Group What’s more important than sending out emails? Increasing email subscribers. Brands with large subscriber lists ultimately see more marketing ROI and convert more paying customers. Let’s talk about how you can build yours. Quick Takeaways: Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Know what your audience cares about and build content around it. Prominent, widespread placement of your subscription form is key. Why Is Email Important? Today, 4 billion users around the world are using email. 300 billion…

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Content With Purpose: How to Elevate Your Brand

By in Marketing Tag

by Caitlin Clingman, Irmand Trujillo by MarketingProfs Consistently creating engaging and educational content is not just valuable for a brand but almost obligatory in today's competitive landscape. However, many marketers struggle to understand how to elevate their content and harness it to help craft a brand that leaves a lasting impression. By infusing values-driven elements into their content and campaigns, marketers can accomplish more than just informing audiences about their products or services; they can communicate what their brands truly stand for. Content that aligns with your brand's unique culture and values has the power to enhance brand awareness, establish a memorable…

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7 Email Banner Examples I Love (For Your Inspiration)

By in Email Marketing

by Kiran Shahid for HubSpot Last week, I was drinking coffee when an email from Adidas popped up. At the top, I could see my 9,000+ loyalty points displayed prominently in the banner, along with an offer that immediately caught my attention: a 30% discount on my next purchase if I redeemed those points. I quickly forgot my initial plan for a quiet coffee and was intrigued and excited by the potential savings. Points I’d accumulated from previous purchases, which I hadn’t thought much about, now seemed like gold. That’s precisely what an impactful email banner does. It tempts you…

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A/B testing and SEO: How to navigate pitfalls and maximize results

By in Marketing Tag

by Olya Ianovskaia  for Search Engine Land A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can inadvertently undermine a site’s SEO performance.  This article examines the nuanced relationship between A/B testing and SEO.  The synergy of A/B testing and SEO A/B testing is the ultimate optimization tool. By directing traffic to two webpage variants (or more, in the case of multivariate testing), you can glean which version leads to better outcomes in terms of conversions, click-through rates, time on page, bounce rates…

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How to Scale Your Content Marketing For Measurable Business Growth

By in Content Marketing

By Michael Brenner for Marketing Insider Group Ever wonder why 45% of content marketers are breaking a sweat over how to scale content marketing? It’s no big surprise, really. Creating top-tier content is a bit like brewing the perfect cup of artisan coffee – it takes time, skill, and a whole lot of beans (or in our case, resources). But in reality, scaling your content marketing is like upgrading from a cozy café to a coffee empire. It’s tough, sure, but boy, does it pay off! The real question is, how do you amp up your strategy without it becoming a thorn in…

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The Most Important Skills for B2B Marketing Agency Teams

By in Marketing

by Ayaz Nanji for MarketingProfs Executives at B2B marketing agencies say adaptability is the most important skill for their team members to have, according to research from LinkedIn. The report was based on data from a survey of 2,000 executives globally, a subset of whom work for B2B marketing/advertising agencies. B2B agency leaders say the most important skills for their team members to have are agility/adaptability, problem solving, and innovative thinking. B2B agency leaders say the skills their team members need to work on most are data analysis/martech proficiency, innovative thinking, and adopting technologies. Additional key skills cited by B2B leaders as important for their…

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