Category Sales

by Tony Alessandra for HubSpot Thoughtful, well-structured, strategic sales questions and needs analysis questions are central to any sales professional's ability to provide value to prospects. We‘re in the age of the empowered buyer, and potential customers are as complex as they’ve ever been. They're busy, well-informed, and often reluctant to share information — with a diverse array of wants, needs, interests, and buying preferences. Whether you're new to sales and looking for a go-to list of sales qualification questions or a manager looking to test new questions with your team, this list of great sales questions to ask customers will help…

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by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader award. Recently, HubSpot presented the inaugural Modern Sales Leader award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post —…

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by Cambria Davies for HubSpot Sales prospecting is a critical pillar of any effective sales process. It’s not just a nice-to-have — prospecting in sales ensures that the leads you’re communicating with have an immediate (or potential) interest in a solution like yours. But, through my career in sales and marketing, I’ve learned firsthand that tracking down and qualifying viable sales opportunities can be as frustrating as it is essential. That’s why I’ve put together this guide to sales prospecting techniques. Below, I’ve put together everything you need to know to navigate the prospecting process like a pro. Download Now: Free…

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by Zach Drollinger for HubSpot As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them. But there's a flip side. Some insight you get winds up being dated, disjointed, or detrimental to your overall sales acumen. So to help give you perspective on some fundamentally flawed sales advice, I‘ve compiled…

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by HubSpot Sales trends come and go. Some stick around for a while, while others see themselves out rather quickly. Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Download Now: 2024 Sales Trends Report 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling…

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