Category Content Marketing

The Power of Storytelling: Unleashing B2B Tech Content Marketing Success

By in Content Marketing, Marketing Tag ,

By John Heinz, Founder and Chief Creative Officer at Ultra Unlimited Originally Posted on LinkedIn In the fast-paced world of B2B tech, standing out from the crowd is no longer a luxury—it's an absolute necessity. But how can you capture the attention of your target audience in a sea of information overload? The answer lies in a game-changing content marketing best practice: the art of storytelling.  Picture this: Instead of bombarding your prospects with mundane technical jargon and feature-heavy content, imagine captivating them with a compelling narrative that ignites their imagination and drives genuine engagement. Welcome to the era of…

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I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

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6 Reasons You Shouldn’t Invest in Content Marketing (And Why You Should Ignore Them)

By in Content Marketing, Marketing Tag ,

By Michael Brenner by Marketing Insider Group You’ve heard it all before: “Content is king,” “You need a blog,” “Invest in content marketing for long-term growth.” But what if we told you that you shouldn’t bother with content marketing at all? In fact, here are 6 compelling reasons why you should steer clear of it. But before you close this tab, stick around to find out why these reasons might be the very things that are holding you back from true business success. The Common Arguments Against Content Marketing Before diving into the reasons you’ve heard about why you shouldn’t…

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PEELING BACK THE LAYERS: THE ONION APPROACH TO B2B CONTENT

By in Content Marketing Tag ,

by MessageUp The onion is a simple, yet powerful ingredient found in countless cuisines worldwide. It is also a very popular metaphor for just about anything that has layers—like your B2B content strategy, for example. In the content analogy, each layer of the onion reveals a different perspective, a different story, and a different opportunity to connect with your target audience. If coming up with B2B content topics is making you cry, this model could be for you! Let's examine this content onion together and see what we can cook up. Contrary to many onion metaphors, I’m going to assume…

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The Complete Guide to Content Marketing Research

By in Content Marketing, Marketing

By Lauren Basiura for Marketing Insider Group Have you ever felt like you’re playing a never-ending game of darts with your content ideas, blindly throwing them and hoping they hit the mark? It’s time to put an end to the guesswork. Instead of tossing ideas into the void and hoping they resonate, there’s a more strategic approach at your fingertips: content marketing research. This powerful tool goes beyond speculation, offering eye-opening insights into what your audience actually wants to see. And that’s just the tip of the iceberg. In this post, we explore how content marketing research can revolutionize your strategy, ensuring every…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , ,

by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…

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AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , ,

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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What Is Generative AI and How Can Marketers Use It Now?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

By Michael Brenner  for Marketing Insider Group Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle. Generative AI has the power to speed up the process and still produce top-notch content. It’s also capable of providing valuable insights that can help you better understand and serve your audience. In this post, we’re discussing why every marketer should be using Generative AI…

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Is Conversational Content Finally a Reality?

By in Content Marketing Tag , ,

By Michael Brenner for Marketing Insider Group We’re living in a world where marketing ads are flying at us in every direction. It feels like a never-ending game of dodgeball, and we’re all just trying to avoid getting hit. We hate to be the bearer of bad news, but your buyers are tired of it. They’re turned off by old marketing tactics, impersonal emails, and robotic B2B buying processes. The proof? Email usage has dropped by 25%. That’s a quarter of your audience that’s no longer engaging with one of your most common marketing channels. But, it’s not all doom and gloom. While traditional tactics…

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