by Marielle Dellemijn for MarketingProfs
A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise.
Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy.
In this article, we’ll share our technique to help you create high-quality AI-generated content without having to try every tool available.
Integrating ChatGPT, Jasper, and Neuroflash
The reason we combined these three tools in particular is because each has a value that strengthens overall content creation.
ChatGPT is our base for every new topic, from questions (“What is the quote of the day?) to complex prompts: “Write a marketing campaign for outsourcing your marketing. Include social media (LinkedIn and Instagram only), SEO, and SEA ideas. Make a content plan for the upcoming six months. Focus on our target KPIs: 1,000 impressions on LinkedIn, 1,500 website visits, 10 downloads, and 2 new customers.”
ChatGPT provides bullet points that can be used to build your text around, and it gives a strong foundation for the content.
That is a great start. But ChatGPT cannot write our content.
That’s why we work with Jasper, which contains many different workflows to write everything from a long piece of content to a strong email subject line, and which has a comprehensive set of editing features. It can also be used to assess the performance of your content and make necessary adjustments to ensure that it meets your desired results.
For example, Jasper integrates with SurferSEO, which checks your content SEO and gives you valuable insight on which keywords your contents lacks, how many visuals to include, and whether you should use more or fewer paragraphs.
But you haven’t updated the piece for your target audience. Although you can include a tone of voice in Jasper, it does not always align with your buyer persona.
That’s why we paste the written text into Neuroflash, which has the ability to customize content based on the emotions and brain of your target audience. By understanding the emotions and brain of the target group, Neuroflash produces texts that are accurate, clear, and logically structured.
Neuroflash is also able to analyze hard scientific data to tailor texts for various personas within your target groups. That ensures that the content is optimized for maximum impact on the audience.
Want to learn about other generative AI tools? Check out MarketingProfs’ AI Tools Directory!
A Pre-Workout for Content Creation With AI Tools
Content creators must have a good base of knowledge and experience in content creation if they are to create high-quality output using AI.
1. Figure out where your piece is going
Before you start using AI tools, know where your piece is going. Is it a how-to list? Do you want to inform your audience of your products? Are you writing best-practices? All that has influence on the questions you ask ChatGPT.
Possible questions/prompts regarding your topic:
- What are the five most discussed focal points of [topic]?
- Describe the four most known pros and cons of [topic].
- How is [topic] most commonly used?
- How does [topic] work?
There is, however, no unified set of questions that works for every topic; rather, the approach must be tailored to each subject.
2. Write for your buyer persona(s)
AI tools can help you keep the right voice for your buyer personas in mind. Neuroflash contains a section where you can create your own target audiences. That way, all of your content is consistent in its tone of voice.
If your target audience consists of marketing managers, the description of your persona might be as follows:
- CMO/CCO of a company with about 100 employees
- Responsible for lead generation, marketing, and/or the entire commercial process
- Has a general understanding of developments in the marketing field but not interested in too many details
- Results-driven, wants to know outcomes and results
- Needs help in making decisions about how to improve those results
3. Prepare your prompts wisely
AI tools have the potential to generate content effectively when they are given a specific prompt that is detailed and comprehensive. The more precise the instructions provided, the higher quality the outcome will be. So, when creating content with AI, you can play with different questions to optimize your prompts.
For example, these are prompts we used to create this article:
- Give a brief description of the functions of ChatGPT, Neuroflash, and Jasper.
- Make a bullet list of the three most important differences between the tools.
- Give the three most important focal points for using the tools successfully.
Other prompts to consider:
- Rewrite this text so that [the point you want to make] becomes even clearer.
- Make this text shorter, ensuring that [point you want to make] can be drawn as a conclusion.
- Expand this paragraph, adding information about [e.g., benefits, disadvantages, workflow, value] to the paragraph.
- Check the text and indicate what changes you would make to better align with the goal of the piece.
- What details would you still add to the text to add even greater value?
The responses to such inquiries will be the bedrock of the article.
How to Incorporate AI Tools Into Your Content Creation Process
1. Learn how each tool works
Before you start using an AI tool, it is important to understand its capabilities. Familiarize yourself with the functionalities so that you can make the most out of them.
2. Define your content goals and target audience
Clearly identify the purpose of your content and the audiences you want to reach. Understand their preferences, needs, and pain points. That will help you tailor your content and make effective use of the buyer persona toolkit in Neuroflash.
3. Generate ideas and outlines using ChatGPT and Jasper
ChatGPT can help you with idea generation and provide insights based on the prompts you provide. Jasper can assist in structuring your content ideas and creating outlines.
4. Use Jasper to help write your draft
Supplementing the piece with your own knowledge and experiences will ensure unique content tailored to your specific needs, improving the overall quality of your output while also ensuring its originality.
5. Refine and optimize your content using Neuroflash
After creating the initial draft using Jasper, use Neuroflash to review and optimize the content for your audience, and improve its clarity, coherence, grammar, and style. Neuroflash analyzes the text and suggests specific improvements, allowing you to polish your content.
6. Implement SEO optimization using Jasper
Many content creators employ tools such as Ahrefs, Semrush, and Yoast to make their texts more SEO-friendly. Jasper provides an integration with SurferSEO, an SEO platform that assesses webpages and offers information regarding which elements of the page can be improved for better search engine rankings.
Possible ways to optimize text from within the Jasper platform itself:
- Application of keywords
- Length of the text
- Use of headings
- Division into paragraphs
- Amount of images
SurferSEO suggests the best content items to use based on keyword analysis. That includes a list of competitors’ URLs from the Top 10 Google SERP results, plus potential new topics for you to include in your text.
Conclusion Regarding the Use of AI for Content Creation
AI tools can be invaluable for content creation, providing speed and accuracy beyond human capacity. By combining ChatGPT, Jasper, and Neuroflash, you can create high-quality and accurate content faster than any single tool could alone. Each of the tools has its own advantages and disadvantages, and when combined they become a powerful force in content production.
However, to ensure high-quality output, it’s important to add expertise and knowledge to the process. AI can help save time and effort while still producing top-notch work, but it should be used carefully to avoid potential legal risks.
