Category Information Technology

The End of SaaS Is Closer Than You Think

By in SaaS

BY JOE PROCOPIO for Inc. As more and more companies hop on the A.I. train in what seems like a panicked game of musical chairs, the implication is that they're all investing in the future. It's a future where the machines do most of the work, if not all of it, and the executives sit back and reap the rewards, patting themselves on the back for having such keen foresight.  That might not be what's happening. In fact, it just might be actual panic driving the decisions in those executive boardrooms right now. Think about it for a minute. Artificial intelligence…

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Is Google’s new AI chatbot the Bard of the digital age?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , ,

by Search Engine Land In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI earlier this year, Bard is not confined to rigid algorithms; it promises fluidity and creativity. From simply having a chat to generating content and translating languages to developing complex strategies, Google Bard is sculpting a new narrative in AI. Functions of…

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The B2B generative AI design shootout: Part 2

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Marketers’ Biggest Concerns About AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag

by Ayaz Nanji for MarketingProfs Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board. The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals. Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy. Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss. Marketing and comms professionals say the top task they're currently using/experimenting with…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , ,

by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…

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4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

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How Marketing AI and Automation Are Helping Small Businesses

By in Information Technology, Marketing Tag , , , , , ,

by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

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AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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The B2B generative AI design shootout: Part 1.

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Tips on Using AI for Influencer Outreach

By in Artificial Intelligence and Machine Learning Tag , , ,

by Ben Pines for HubSpot According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. Get Started with HubSpot's AI Campaign Assistant One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of…

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