Archive October 3, 2023

4 Differences Between Sales Coaching and Feedback

By in Sales Tag ,

by Tristen Taylor for HubSpot In the past, sales managers often saw sales coaching as a means of correcting negative behaviors by providing real-time performance feedback. This approach was characterized by comments like, “I think you're doing a great job, but...” Unfortunately, this feedback often doesn't result in significant behavior change from the sales representative. Instead, it left them with the lingering thought that their manager perceived them as a poor performer. Free Download: Sales Plan Template The problem lies in treating feedback and coaching as interchangeable, because they certainly aren‘t. In this post, we’ll define what makes these two concepts so different, and…

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The AI Conundrum: Should B2B Communicators Embrace ChatGPT?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , , , , ,

by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…

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Perfecting prompts for SEO content development

By in Marketing Tag

by Nicola Agius for Search Engine Land Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said. But where should you start? And what qualities make a prompt perfect – or at least good? Here’s a recap of Fagin’s top tips from SMX Advanced, as well as some prompts she has used for maximum performance. Prompt protocol Crafting…

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Amazon’s Firm Stance on Remote Work

By in Human Resources, Work Tag

By Lin Grensing-Pophal for HR Daily Advisor The pandemic ushered in a new era of remote work, with companies around the world quickly adapting to virtual environments. As they navigate the post-pandemic landscape, businesses are faced with the challenging decision of whether to bring employees back to the office, adopt a hybrid model, or continue with remote work. Amazon, a global powerhouse, has made its stance clear. “Amazon CEO Andy Jassy told employees to get on board with the company’s return-to-office plan or to consider employment elsewhere,” Brian Fung writes in an article for CNN. Such a bold directive from the helm…

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