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5 Reasons to Write a Blog For Small Business

By in Work Tag ,

By Michael Brenner for Marketing Insider Group Doesn’t it seem like everyone is blogging nowadays? In fact, WordPress blogs alone comprise over 20 billion web pages! With that overwhelming number, you might wonder whether small business blogs are still worth it and can cut through the noise. How can you be sure that your existing and potential customers have any interest in reading what you have to say? Here are just a few of the best reasons we’ve found for why blogging for small businesses is still part of a rockstar marketing plan. Key Takeaways: Blogging is a cost-effective way to connect…

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Survey: 70% of marketers feel overwhelmed by AI changes

By in Artificial Intelligence and Machine Learning, Marketing

by Danny Goodwin for Search Engine Land Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. No training or education. Perhaps contributing to some of that overwhelmed feeling is this survey…

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LinkedIn to give Collaborative Articles more reach in search

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by Danny Goodwin  for Search Engine Land LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search for specific problems or topics. So if you’ve contributed to a Collaborative Article, this increases the odds your answer could be featured in LinkedIn’s search results. Other ways LinkedIn is increasing visibility for Collaborative Article contributors: People outside your network may be exposed to your contribution, not just people you are already connected to. LinkedIn may also notify members “who…

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The Human AI-Touch in B2B Marketing: Trends for 2024

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Jorge Borges In 2024, several trends are set to shape the B2B marketing arena, from personalization to AI-powered data-driven-decisions.  After attending a couple of international industry events, I've destiled insights and notes into 7 major trends that (IMHO) will define B2B landscape in the coming year and beyond. Trend 1. Personalization Takes Center Stage Personalization is no longer a mere trend; it is the vanguard in B2B marketing. Instead of pursuing generic approaches, businesses are making a profound shift towards crafting hyper-personalized experiences that resonate with their clients. It's about understanding not just the needs but the very essence…

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Is decoupling marketing development and strategy from asset production worthwhile?

By in Marketing Tag ,

by Ina Niessler for Your Insider from the Outside Many businesses are implementing huge changes to their corporate strategy as they attempt to adapt to the challenges of the new normal. They’re exploring new ways of meeting customer needs and changing the way digital marketing assets are both designed and published. To facilitate such transformations, businesses are revaluating the effectiveness of their marketing departments and investigating whether a new setup could help them achieve more. The first question they ask themselves is: Does our marketing department possess the right competencies? Many companies develop their marketing strategy internally, using all their…

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Which Jobs Are (Currently) Safest from an AI Takeover?

By in Artificial Intelligence and Machine Learning Tag ,

By Lin Grensing-Pophal for HR Daily Advisor Like it or not, artificial intelligence (AI) is here to stay. While many do like it, many others have concerns, including employees who may fear AI has the potential to replace them. Still, certain roles remain uniquely human, resisting the AI takeover. A recent article from BBC Worklife delves into this important topic, highlighting jobs that are currently safe from AI’s reach. Jobs Most Likely to Be AI-Resistant As you might imagine, the jobs safest from takeover by artificial intelligence are those that continue to rely most heavily on good, old-fashioned human intelligence. These are roles that require uniquely human qualities…

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The Biggest Changes in Collaboration Over the Last Decade and What to Expect in the Decade Ahead

By in Human Resources, Self Improvement Tag

By Ajay Kaul for HR Daily Advisor There is no denying the workspaces we once knew underwent profound transformations over the last several years. From physical space revolutions to digital solutions and remote working frontiers and beyond, each dramatic advance has one cornerstone in common: collaboration.  Cutting-edge technology enabled individuals and teams to work from nearly anywhere using an endless array of powerful tools to support ever-flexible adaptability, connectivity, and innovation. Collaboration has reshaped in ways we once thought unimaginable – and will continue down a path that promises to be even more dynamic and transformative, with challenges and opportunities…

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How Much Does a Bad Hire Actually Cost? Why Talent Professionals Must Know

By in Human Resources Tag

By Shiran Danoch for HR Daily Advisor There are numerous estimates concerning the actual cost of a bad hire. These estimates range from 3 months’ salary to 3 times the annual salary of the position. While generic estimates provide a starting point, they only go so far. To truly showcase the value of the talent acquisition department—and to illustrate how much it can save (and earn) for a company when provided the proper resources—it’s vital to understand your own company’s figures and present them in financial terms. Talking in dollars can help secure more resources for your department. What Constitutes a…

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Use AI to turn your calls into a competitive advantage

By in Artificial Intelligence and Machine Learning, Sales Tag , ,

by CallRail  for Search Engine Land It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Critically, this new generation of AI includes explosive advancements in the realm of speech recognition and conversation…

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B2B demand generation is a must for SaaS and tech companies

By in SaaS Tag , ,

by Andy Alagappan B2B demand generation is a must for SaaS and tech companies. Strategies and tactics to draw in potential clients and convert them must keep up with the ever-changing tech world. To get started, you must understand your target audience. Identify their issues and show how your service or product is the answer. Research and analyze the competition to get the most out of your product placement. Build a strong online presence. Utilize digital marketing channels like content marketing, SEO, social media, and email campaigns. Educate and entertain prospects with your content - this will create trust and credibility. Lead nurturing strategies are key…

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