by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path. By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track. 1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…
7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble
