Home

7 LinkedIn advertising pitfalls: Where your B2B ads setup might stumble

By in Marketing Tag , ,

by Andrea Cruz for Search Engine Land LinkedIn is a powerful way to connect with a targeted B2B audience through its advertising capabilities. However, LinkedIn ad campaigns can sometimes stumble even with the best intentions. If you’re puzzled by your LinkedIn Ads setup going awry, you’re not alone. This article will dissect the critical factors that can undermine your once-promising ad setup, leading it down an unfortunate path.  By identifying these pitfalls, you’ll uncover the challenges and actionable solutions to steer your campaign back on track.  1. Insufficient audience targeting If you’re new to B2B marketing or used to seeing Meta’s…

Read More

The Top 10 Passive-Aggressive Workplace Email Phrases [Infographic]

By in Business Management, Email Marketing, Work Tag , ,

by Ayaz Nanji for MarketingProfs Do you hate when a coworker writes "per my last email" in a message? If so, you're not alone: People rate that as the most passive-aggressive phrase in workplace emails. An infographic (below) summarizes findings from the poll of 1,000 workers in the United States, which was conducted by Preply. It looks at the 10 phrases rated as the most passive-aggressive by workers as well as the five communication behaviors that workers rate as the most passive-aggressive. Check out the infographic:

Read More

Marketers’ Biggest Concerns About AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag

by Ayaz Nanji for MarketingProfs Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board. The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals. Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy. Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss. Marketing and comms professionals say the top task they're currently using/experimenting with…

Read More

Thriving Through Tough Times: The Business Leaders Growth Summit Can Help

By in Events, Marketing Tag , , ,

BY GEORGE BRONTÉN for MemBrain.com Whatever your industry, it’s likely that the current economic environment is impacting your business, and will continue to do so. Tough times are here. Inflationary pressures erode profit margins, customers increasingly make price-based decisions, retaining and attracting talent continues to be competitive, and supply chain issues disrupt revenue and customer satisfaction. But in every challenging marketplace, some companies not only survive, they thrive. We’ve teamed up with one of the most successful sales transformation firms in the world, SalesStar, to bring you the Business Leaders Growth Summit tour. The Business Leaders Growth Summit is a transformative in-person event to help…

Read More

Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag , , ,

by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…

Read More

4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

Read More

How Marketing AI and Automation Are Helping Small Businesses

By in Information Technology, Marketing Tag , , , , , ,

by Ayaz Nanji for MarketingProfs Small business owners who are using AI and automation for marketing say the technologies are helping them in many ways, including to improve efficiency and boost growth, according to recent research from Constant Contact and Ascend2. The report was based on data from a survey of 486 small business owners and decision-makers. Respondents whose businesses have been using AI or automation (or both) for marketing say the top benefits have been saving time/working more efficiently, enabling faster growth, getting to know their customers better, and making fewer errors. Some 26% of small business owners say they are using AI or automation technologies,…

Read More

How to figure out Outbound Messaging

By in Marketing Tag , , , ,

by The B2B Growth Newsletter How to figure out Outbound Messaging The founder's guide to outbound, part 4 AUG 19, 2023 Share Hi all — Reminder - all my B2B playbooks are available HERE, free, open-sourced! Enjoy. This week, I saw the worst cold email template ever. It was: Nearly a page long With dense paragraphs Many different links Basically no personalization Wildly formal language Seriously, this email breaks nearly every rule that you find. The crazy thing? It works. ~10% booking rate, which is insanely good. What I’ve learned: There are no *universal* truths about messaging. It all depends on your…

Read More

AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

Read More

A Is For Authenticity

By in Business Management, Operations, Sales Tag , , ,

BY LINDSEY ANDERSON for biznology My series on the ABCs of Sales Leadership begins with Authenticity. Authenticity is one of the most important traits for a leader to embody and is critical for effective management, especially sales leadership. Sales, as a profession, is burdened with outdated archetypes like the sleazy snake oil salesmen or shifty, high-pressure car sales guy; so operating with authenticity and integrity is important in sales to counter these cliches. Authentic sales leaders are trusted advisors to their teams, peers, clients, and partners.  Why Authenticity is Critical What exactly is “Authenticity?” It means being honest, open, and willing to show your humanity…

Read More