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Why Leaders Should Have a Slice of Humble Pie

By in Business Management Tag

By Whitney Breer for HR Daily Advisor Alicia, the Head of HR, leaned back in her chair and looked thoughtfully out her office window. She had just wrapped up another exit interview, the third this week. She thought about the old adage, “People don’t quit their jobs; they quit their managers.” “Well,” she thought, “if this is true, then ‘Houston, we have a problem!'” None of the employees who had quit had mentioned bullying, discrimination, or explicit conflicts in their team – the classic red flags that quickly drew attention. Alicia scanned back over her notes and began to cluster…

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11 Ways to Create Content that Generates Leads

By in Content Marketing Tag

By Michael Brenner for Marketing Insider Group “How do they do it?” my clients ask, as they look at the number of blog articles by their industry’s top producers. “How many articles should I publish to increase my traffic and leads?” Often, it feels as if we can never quite write enough content to keep up with the “big guns” in our industry. Then, we read that we need to write 2-4 articles per week? And then we sink a little lower in our chair. How in the world can we do that? We want to focus our content on our…

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AI for Content Production

By in Artificial Intelligence and Machine Learning, Content Marketing

by LIZ CHRISTO for Ask Stage 2 DEAR STAGE 2: I’m the first marketer at my startup and we desperately need more content to scale our online presence. I’m used to doing the heavy lifting (keyword research, actually writing/editing content, etc.), but I’m spread pretty thin these days. Should I try to save time by plugging my ideas into ChatGPT? ~MARKETING MARATHONER Subscribe for more GTM tips & tricks! DEAR MARKETING MARATHONER: We couldn’t agree more — content is essential to establishing your brand’s digital footprint, and should be a primary component of any foundational marketing strategy. The right approach will…

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How Enterprises Are Using AI for Email Marketing

By in Email Marketing, Marketing

by Ayaz Nanji for Marketing Profs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so…

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AI-powered content marketing: A startup’s guide to success

By in Content Marketing, Marketing

by Victoria Shepherd  for Search Engine Land AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. This surge underscores the recent rapid advancements in the technology. Startups, in particular, must adopt AI swiftly as most of their resources are constrained by budget limitations.  Whether it’s crafting content for pitch presentations, creating one-pager pitch documents, or developing a content calendar, AI offers numerous ways to boost productivity.  While not all startups…

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AI: The Secret Sauce in Healthcare’s B2B Marketing

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , , , ,

by Vasyl Kapitan, Originally posted on LinkedIn Hey there! As a Marketing Manager in the healthcare industry, I am actively engaged in developing and executing numerous B2B marketing campaigns. One of the coolest tools in my toolbox? Artificial Intelligence (AI). I've seen many trends come and go, but AI is a game-changer that's here to stay. Would you agree? Let me walk you through how AI is reshaping B2B marketing in our industry. 🚀 Making Business Interactions More Personal: The Perfect Matchmaker: AI isn't just about codes and algorithms; it's about understanding needs. Think of AI as that friend who always…

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The Power of Storytelling: Unleashing B2B Tech Content Marketing Success

By in Content Marketing, Marketing Tag ,

By John Heinz, Founder and Chief Creative Officer at Ultra Unlimited Originally Posted on LinkedIn In the fast-paced world of B2B tech, standing out from the crowd is no longer a luxury—it's an absolute necessity. But how can you capture the attention of your target audience in a sea of information overload? The answer lies in a game-changing content marketing best practice: the art of storytelling.  Picture this: Instead of bombarding your prospects with mundane technical jargon and feature-heavy content, imagine captivating them with a compelling narrative that ignites their imagination and drives genuine engagement. Welcome to the era of…

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What is Copywriting? How it Helps In b2b SaaS Lead Generation?

By in Marketing Tag , , , ,

by Hamza Rashid, originally posted on LinkedIn Copywriting is the art and science of crafting written content with the primary goal of persuading the reader to take a specific action. In the context of B2B (business-to-business) SaaS (Software as a Service) lead generation, copywriting plays a pivotal role in attracting potential clients, engaging them, and ultimately converting them into leads and customers. What Is Copywriting? Copywriting involves creating written content, often referred to as “copy,” that is designed to resonate with the target audience. It focuses on conveying a compelling message that encourages the reader to perform a desired action. This…

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Erica Santiago for HubSpot As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? Get Started with HubSpot's AI Campaign Assistant I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this…

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6 Phrases That Will Kill Your Sales Deal, According to HubSpot’s Sales Director

By in Sales

by Dan Tyre for HubSpot Top salespeople are successful because they sweat the details. They probe for pain, help their prospects, and run effective sales calls. They listen closely to what their prospects say, effectively determine the right solution, and ask for help when they need it. Top reps are articulate, assertive, and direct. And most importantly, they don’t use “weasel words” — words or phrases that subliminally undermine their credibility. As a salesperson, you might let one of those phrases slip from time to time to seem flashy or important, but prospects can see right through them — undermining…

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