by Ayaz Nanji for MarketingProfs Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. An infographic (below) from Red Website Design and Evolution Unleashed covers 12 key tone modifiers that can improve AI-generated content. For each prompt, it provides an overview of its impact on content, looks at some common use cases, and shows an example output. Check out the infographic:
The Future of AI in Corporate eLearning
By Robert Porter for HR Daily Advisor Since the dawn of 2023, AI has become the dominant topic of discussion in business, technology, medicine, education, engineering, design, the arts, and public policy—nearly everywhere. Corporate eLearning is no exception, with generative AI tools already available that can aid instructional designers and architects of eLearning platforms. Much of the focus this year has been on Large Language Models (LLMs) like ChatGPT, Bard, and Claude. These tools allow anyone to generate text with a prompt. Even during the early availability of ChatGPT, these capabilities were demonstrated for tasks, including generating scenarios for training…
What is the best generative AI tool for writing PR content?
by Greg Jarboe for Search Engine Land Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine…
The AI Conundrum: Should B2B Communicators Embrace ChatGPT?
by Judith Ingleton-Beer for MarketingProfs ChatGPT made history as the fastest-growing online platform; and, as of this writing, it has just 0.03% paid visitor traffic. It has left B2B marketers and PR professionals scratching their heads and questioning just what the AI development means for their future business, sales, and marketing strategies. The AI debate has set the scene for polarizing discussions in B2B communications. At the beginning of 2023, online polls asking how communications pros intended to use ChatGPT received divided results. Many said they would let the generative AI tool write press releases or provide customer service responses, but others…
7 AI Applications for Small Businesses to Use in 2023
Posted by Tim Ito for marketing nice guys There is no doubt in our minds that 2023 is the year of the machine. This isn’t just big business using artificial intelligence and machine learning for deeper data discovery, it’s everyone. With the spread of AI to common applications such as ChatGPT, the technology is now more accessible than ever. What are some applications to take advantage of if you’re a small business? Here are 7 suggestions to start using today. No. 1: Chatbots (Website) Chatbots are computer programs designed to simulate conversation with human users, especially on a business’ website. They can be used…
4 Effective Ways Small Businesses Can Leverage AI
By: Jacqueline Medina for the US Chamber of Commerce Business is more digital than ever, and small- and medium-sized businesses are finding new ways to optimize their operations with artificial intelligence (AI) tools. “Artificial intelligence is the future,” said Rick Stanbridge, chief information officer of Marco’s Pizza. “It will become a mainstream element of enterprise-level and cloud technology platforms along with machine learning. The companies that will succeed will be the ones that are able to balance the value of AI with the value of 'human' resources, connections and interactions.” Using AI, businesses can manage and improve products, automate services and be proactive…
Is Google’s new AI chatbot the Bard of the digital age?
by Search Engine Land In the ever-evolving realm of artificial intelligence (AI), launching new technologies is no longer an anomaly but a relentless pursuit of innovation. Amid this technological maelstrom stands Google’s latest creation, Google Bard, a name reminiscent of the ancient bards renowned for their poetry and storytelling. As a multifaceted tool developed and launched by Google AI earlier this year, Bard is not confined to rigid algorithms; it promises fluidity and creativity. From simply having a chat to generating content and translating languages to developing complex strategies, Google Bard is sculpting a new narrative in AI. Functions of…
The B2B generative AI design shootout: Part 2
by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…
Marketers’ Biggest Concerns About AI
by Ayaz Nanji for MarketingProfs Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board. The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals. Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy. Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss. Marketing and comms professionals say the top task they're currently using/experimenting with…
Top 3 AI Tools for High-Quality Content Creation
by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…