by Bill Harper Late last year I joined TikTok on what amounted to a dare. As a 54 year old strategic marketing agency owner, I was skeptical - right up until 7+ figures in net new business walked through our front door in the first 6 months. All from TikTok viewers. In my new role as @brandbosshq I receive many questions each day from people visiting my channel, but one question stands out among the crowd of now more than 97k. The chief question on everyone's mind seems to be: Can branding work for B2B companies? This baffles me beyond…
B2B branding explained in a single email.
