by Jason Bradwell Last week, I was trawling through one of the seemingly hundred-plus Slack groups I’ve joined when I came across this question in a #AskMarketing channel: “We’re seeing a significant drop in ROI on Google Ads and LinkedIn Ads. What’s your approach to increase inbound lead gen in 2023?” Ah. The million-dollar question. And it got me thinking. If you spend any time following B2B marketers on social media (especially LinkedIn) then it is almost a certainty that you have come across the argument that building a strategy around the collection of marketing-qualified leads (MQLs) is a waste…
How to (Appropriately) Qualify Leads for Enterprise Sales in 2023
