By Gordon Ritter & Jake Saper, General Partners at Emergence for Surfacing 2022 was a year that personified AI. Many of us had moments last year playing with ChatGPT and DALL-E where we saw the future. Some applications were more practical, such as students getting help with their homework or software engineers de-bugging their code, while some were more fun, such as asking the model for a new mac n’ cheese recipe or chatting with dead celebrities. While these applications have strong potential for consumer audiences and new marketing techniques—as evidenced by the fast growth of companies like Jasper AI—we don’t believe that…
Genuine vs. Generative: Is AI Going to Work for B2B?
