by David Morneau for MarketingProfs Instagram has 1.35 billion active users, 46% of whom are in the 25-44 age group. Now, consider that 75% of B2B buyers are Millennials—meaning, they're in that age group. That's a massive overlap with your target audience. Also, Instagram doesn't just have a massive audience. Fully 83% of Instagram users use the platform for product discovery, and 130 million click on shopping posts monthly. Those are your potential leads. There are three main approaches to getting B2B leads: Creating awareness Building your reputation and expertise Building your community This article will share specific tools for each approach. A. Creating Awareness 1. Profile…
10 Simple Ways to Get More B2B Leads From Instagram
