by Kevin Indig for kevin-indig.com There are two types of SEO: product-led and marketing-led. The key lessons about marketplaces from my time at G2 and my work with Nextdoor, Bounce and others: good SEO is the result of Product Growth, not just website optimization. âť“Why it matters: Most advice and sites on the web are not marketplaces. The approach to marketplace SEO is very different from non-marketplace sites. Applying the wrong approach severely limits the impact on company growth. đź’ˇMarketplace SEO is different Mission critical: 80% of new users coming from SEO is not uncommon for marketplaces. Low ARPU (Average Revenue Per…
Effective Marketplace SEO is more like Product Growth
