How to Implement a 4-Day Workweek–According to 1 Business That Successfully Made the Change

BY SARAH LYNCH for INC In 2022, Jake Kurtz was burned out. But as the CEO and founder of his own social media management agency, Brick Media in Tampa, he realized that he had the power to make a change in the way he and his company worked. That led him to test run a four-day workweek. He'd come across studies supporting the success of four-day workweek pilot programs: In one U.K. study, 92 percent of companies that tested a four-day workweek planned to continue with the schedule. Once an employee fantasy, the shortened workweek has gained serious traction, with small businesses leading adoption. Kurtz thought: Why not give it a try?  …

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