All posts by Nikki L

I bet you are doing product activation all wrong.

By in Work Tag ,

by ELENA VERNA for Elena's Growth Scoop This is the last part of a mini-series I’ve done with the team at June: Part 1 reviewed the difference between product analytics in B2C and B2B Part 2 explored precisely how expansion happens in B2B But for this final part, we need to talk about the foundational piece that makes B2B growth possible: activation. Specifically: What activation IS and what it is NOT. Activation: What it IS I like Reforge’s definition best: Activation is taking a user from signing up to establishing a habit around your core value prop. In practice, product activation consists of 3 steps: setup, aha, and habit loop. …

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The Future of AI in Corporate eLearning

By in Human Resources, Self Improvement, Training Tag , ,

By Robert Porter for HR Daily Advisor Since the dawn of 2023, AI has become the dominant topic of discussion in business, technology, medicine, education, engineering, design, the arts, and public policy—nearly everywhere. Corporate eLearning is no exception, with generative AI tools already available that can aid instructional designers and architects of eLearning platforms. Much of the focus this year has been on Large Language Models (LLMs) like ChatGPT, Bard, and Claude. These tools allow anyone to generate text with a prompt. Even during the early availability of ChatGPT, these capabilities were demonstrated for tasks, including generating scenarios for training…

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The B2B Buying Process Visualized

By in Sales Tag , ,

by Jim Everhart for MarketingProfs Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention sobering, even humbling. Awareness of the customer journey is a constant reminder that all those prospects out there aren't waiting with bated breath for your next great announcement. Every message, social media post, product release, email, and ad is fighting for your audience's attention. But knowing the other side of the story, the buying process, is equally important for good content marketing. But wait—Isn't…

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Research Examines What Gen Z Wants from Potential Employers

By in Human Resources, Work Tag , ,

By Tammy Binford for HR Daily Advisor Gen Z, the youngest segment of the workforce, is already making an impact, and its influence will only increase in the future. Global insurance giant Zurich reported in April that people born between 1997 and 2012 are expected to make up 27% of the workforce by 2025. Those numbers are getting employers’ attention, making it all the more important to understand how to attract young people to the world of work and what they need to thrive. Looking at What Gen Z Values In March, Symplicity, a maker of software for universities to manage…

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Marketing Planning & Risk Management.

By in Business Management, Marketing Tag ,

by SEBASTIAN CUERVO AND CRISTINA DAROCA for 42 Slash Every professional marketer eventually gets closer to owning and worshiping a particular number. Number of leads, number of opportunities, MQLs, SQLs, SALs, and so on. Ultimately, it all comes down to revenue, and more importantly, success in marketing is about understanding systems.We had a great conversation with Cristina Daroca, where we went over how she does top-down AND bottoms-up analysis to develop annual marketing plans. Before we dive into the tactical aspects of this piece, this is also an excellent opportunity to reconsider the importance of risk in your marketing campaigns. Risk matters Marketers love being able to…

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Want to be a Great Leader? Be an Influencer, Not Just a Doer

By in Business Management, Human Resources, Self Improvement Tag

By Gary Beckstrand for HR Daily Advisor Today’s leaders typically ascended to their roles after demonstrating their ability to do the work and deliver results. But upon rising to a supervisory position, too many leaders fail to make a shift that’s increasingly critical in the modern workplace. They haven’t evolved from doers into influencers. Traditional, top-down leadership is no longer viable given the pace and scale of change in consumer demands, employee expectations, market conditions, and emerging technologies. In the traditional “doer” model, leaders see themselves as the experts. They control work by directing rather than coaching. They often put their…

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Creating the Perfect About Us Page (Yes, We Did It!)

By in Information Technology Tag

By Michael Brenner for Marketing Insider Group Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue. But not to worry. In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages…

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I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

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How to do a quick SEO accessibility check

By in Marketing Tag

by Maria Georgieva for Search Engine Land Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified, averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Many best practices for improving website accessibility align closely with SEO tactics. This article tackles how to manage 10 accessibility elements to can also help improve your site’s SEO and ensure inclusivity for all users. How disabilities impact the online journey You can’t make an…

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4 Ways to Make Work More Meaningful

By in Human Resources, Self Improvement, Work Tag

by John Coleman for Harvard Business Review Curiosity is critical to professional success. A curious mind will spot and solve problems, while being unafraid to try something new. It will seek out the insights of others, and open itself to expanded thinking. A curious person will never succumb to apathy, instead pushing consistently for growth, innovation, and improvement. Anyone seeking to build a successful career must embrace curiosity.  But curiosity isn’t just essential to professional advancement — it’s central to crafting purpose and meaning at work. We all want to feel that our work is meaningful, and we all have an opportunity to make it so. But…

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