Category Artificial Intelligence and Machine Learning

The B2B generative AI design shootout: Part 2

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by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Marketers’ Biggest Concerns About AI

By in Artificial Intelligence and Machine Learning, Information Technology Tag

by Ayaz Nanji for MarketingProfs Marketing and comms pros say their biggest concern about using artificial intelligence tools for work is the potential for disseminating misinformation/inaccurate information, according to recent research from The Conference Board. The report was based on data from a survey conducted in June 2023 among 287 marketers and communications professionals. Respondents' other top concerns and challenges with AI include legal uncertainties and worries about data privacy. Marketing and comms professionals expect the biggest upside of AI to be improved productivity; the biggest downside they worry about is job loss. Marketing and comms professionals say the top task they're currently using/experimenting with…

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Top 3 AI Tools for High-Quality Content Creation

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by Cynthia Ramsaran for Search Engine Land A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content…

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4 Ways Artificial Intelligence Will Shape B2B SaaS Marketing

By in Artificial Intelligence and Machine Learning, Marketing, SaaS

by Jessica Tee Orika for Foundation Inc AI is gradually becoming ingrained in our everyday life at work (and outside work). The proof is everywhere you look: ChatGPT, Jasper, and other generative AI tools have become a big part of many brands’ martech stacks.  There are also enterprise software companies, such as Box, HubSpot, and Salesforce, integrating these tools into their products to stay relevant and maintain or increase market share. Plus, the AI market is on its way to a nearly $2 trillion USD valuation by 2030 if innovations keep up at this pace and we become even more…

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AI-generated content: To label or not to label?

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , ,

by Julia McCoy  for Search Engine Land Do you know that a whopping 85.1% of marketers now use AI in their content production workflow? With the proliferation of AI-generated content, are you obliged to disclose to search engines and readers that a bot created your content? This is a question many have been asking as the latest AI platforms help people create near-perfect content. So, is it necessary to label content that’s been produced using AI? Is this beneficial to publishers and readers? Those are the questions we’ll be tackling in this article. What is AI labeling? AI labeling simply means letting…

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The B2B generative AI design shootout: Part 1.

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Tips on Using AI for Influencer Outreach

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by Ben Pines for HubSpot According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. Get Started with HubSpot's AI Campaign Assistant One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of…

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Become a Creative Machine With These A.I. Tools

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BY STEPHEN KEY for Inc. Coming up with an idea and bringing it to life is truly magical. Every inventor has specific tools they rely on. When I first started trying to license my ideas for new products, I used a sketch pad and crayons to get down my initial concept. When I wanted to refine my work, I had to hire a graphic artist to complete my vision. Times have changed. Today, with the help of AI, creative people have many more ways of producing a visual of their ideas themselves. To learn about the best AI tools for product developers who are licensing their…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , ,

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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2 Common Mistakes CEOs Might Be Making With Generative A.I.

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BY SARAH LYNCH For INC. Generative A.I. exploded in 2023, but business leaders might already be missing opportunities to use the technology to its full potential. One-third of businesses use generative A.I. in at least one function, according to a new report from the global management consulting firm McKinsey & Company. This finding comes from a survey of 1,684 businesses across sizes and industries.  Even more, 40 percent of all respondents expect their organizations to increase A.I. investment thanks to advances in generative A.I. Use cases already span marketing and sales, product and service development, customer care, and more.   But the report also reveals where leaders might be overlooking--or underestimating--the power of…

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