BY SARAH LYNCH For INC. Generative A.I. exploded in 2023, but business leaders might already be missing opportunities to use the technology to its full potential. One-third of businesses use generative A.I. in at least one function, according to a new report from the global management consulting firm McKinsey & Company. This finding comes from a survey of 1,684 businesses across sizes and industries. Even more, 40 percent of all respondents expect their organizations to increase A.I. investment thanks to advances in generative A.I. Use cases already span marketing and sales, product and service development, customer care, and more. But the report also reveals where leaders might be overlooking--or underestimating--the power of…
2 Common Mistakes CEOs Might Be Making With Generative A.I.
