Category Marketing

B2B keyword research: A comprehensive guide

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by Tom Demers for Search Engine Land B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel terms that don’t convert. Every niche and site is different – even under the B2B umbrella.  Having worked with several B2B businesses to help drive millions of visitors along with real revenue and business value, I have developed a process for gathering a list of keyword targets to drive real leads, pipeline, and…

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How B2B Marketers Define ‘Revenue Marketing’

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by Ayaz Nanji for MarketingProfs B2B marketers say the term "revenue marketing" encompasses a wide range of results-focused tactics and goals, according to recent research from Demand Spring. The report was based on data from a survey of 100 B2B marketers from North America. Some 97% of respondents say they are familiar with the term "revenue marketing." B2B marketers define revenue marketing as revenue generation through data-driven marketing, the alignment of Marketing with revenue goals, the integration of Sales and Marketing, and a focus on revenue as the ultimate goal. Respondents say the marketing responsibilities that fall under revenue marketing include demand generation, customer expansion, and…

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How To Use AI To Organize Content And Accelerate The Customer Journey

By in Artificial Intelligence and Machine Learning, Content Marketing, Marketing Tag , , , ,

BY BRUCE MCKENZIE for Biznology More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. New AI-powered solutions are changing the way that content can be organized and presented to accelerate the customer journey. Buyers responding to a recent Demand Gen survey urged B2B vendors to “ditch the traditional style of organizing…

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B2B Research Methods 101: How to Start Reading Customers’ Minds

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By Gisella Tan for Contently Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war. To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience. There’s no doubt that companies who know their customers inside and…

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Email Signature Essentials: Key Statistics to Know for 2023

By in Email Marketing Tag

by Vasyl Holiney for HubSpot Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. → Download Now: The Beginner's Guide to Email Marketing Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. On average, users…

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Three Keys to Successful Marketing Process Automation Implementation

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by Jay Kulkarni for MarketingProfs A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They must then integrate automation solutions to streamline processes in an effort to create more agility across business teams and fulfill the modern consumer's demand for seamless experiences. There are three key elements to business leaders' successfully implementing process automation into their current workflows at scale: First, brands must establish clear business objectives and map out their current processes to determine when and where they can implement automation solutions…

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B2B Marketing: Where to start? With Rohit Ahuja

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by The B2B Growth Newsletter B2B Marketing: Where to start? With Rohit Ahuja Help a B2B Founder, Expert Series JUL 21, 2023 1 Share Hi all – I’ve been speaking with a bunch of experts on all things B2B Startups. Topics include: How to set up a BDR team Where to start with B2B marketing What’s in a sales playbook …and a lot more If there’s a particular topic you’d like me to find experts to talk with, please reply to this email - and/or head over to the NEW “Help a B2B Founder” website to source free expert conversations.…

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Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

By in Marketing

by Izzy Del Valle for MarketingProfs As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence of recession fears, but customers aren't going back to their pre-2020 shopping habits. As of May 2022, more than half of US adults say they shop online at least once a week. Clearly, there's still no better growth investment than digital channels. Customers also expect a great deal more from brands than before the pandemic. Now, 73% of customers—consumer and business—say they expect companies…

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How to Judge the Strength of Your Value Propositions

By in Marketing

by G. DAVID DODD for B2B Marketing Directions Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions. The textbook definition of a value proposition is ". . . a concise statement of the benefits that a company is delivering to customers who buy its products or services." (Investopedia) A value proposition is…

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