by Jay Kulkarni for MarketingProfs A critical component of modern business success is the ability to understand and balance the human and machine-driven processes that enable scalability in a competitive, ever-evolving market. They must then integrate automation solutions to streamline processes in an effort to create more agility across business teams and fulfill the modern consumer's demand for seamless experiences. There are three key elements to business leaders' successfully implementing process automation into their current workflows at scale: First, brands must establish clear business objectives and map out their current processes to determine when and where they can implement automation solutions…
Three Keys to Successful Marketing Process Automation Implementation
