Marketing Archives - Page 8 of 27

January 17, 2024

Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By Nikki L in Email Marketing, Marketing Tag seo

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

January 12, 2024

The Decline of Cookies Means the Rise of Organic Search Marketing

By Nikki L in Marketing

by Robert Rothschild for MarketingProfs Marketers and advertisers have traditionally relied heavily on paid online media because of its ability to track and retarget consumers via cookies. But the ongoing viability of that strategy became questionable the moment Google announced plans to move away from cookies, eliminating the tracking method by the end of 2024. Alongside the reality of a cookieless future, additional factors are now exacerbating the uncertainty of paid media. For brands to stay on top of the current dynamic—yet still unclear—reality, marketing teams must be able to quickly navigate the challenges of ever-evolving consumer preferences and restrictive data privacy…

January 10, 2024

The Power of Personalization in B2B Marketing

By Nikki L in Marketing Tag b2b, b2b marketing, personalization

by Amina Mazhar, originally published on LinkedIn In the ever-evolving landscape of B2B marketing, the role of personalization has grown significantly in recent years. Gone are the days of one-size-fits-all marketing strategies. Today, businesses are recognizing the power of personalization in reaching their target audience effectively and building lasting relationships. In this article, we'll explore the use of personalization in B2B marketing and why it's a game-changer. Tailoring Content and Messaging: Personalization in B2B marketing involves tailoring content and messaging to resonate with specific individuals or companies. This customization can take various forms, such as addressing recipients by their names…

January 10, 2024

Decoding Event ROI: Understanding the Value Behind Events

By Nikki L in Events Tag roi

by Ruth D., Originally published on LinkedIn Let's talk about something crucial but often shrouded in mystery: Return on Investment (ROI) for events. You see, pulling off a great event isn't just about the memories made; it's about proving its worth in a language everyone understands: numbers. So, let's dive into the nitty-gritty of measuring event success, the metrics that matter, and how to showcase the real value of those memorable experiences. First things first, what does success mean for an event? It's not just about ticket sales or bodies through the door; it's the whole enchilada. Think brand buzz,…

January 9, 2024

7 Attention-Grabbing B2B Email Marketing Content Ideas

By Nikki L in Email Marketing, Marketing

by GRACE PEOPLES for Altitude Marketing Email is still alive and well, but marketers are always looking for new ways to make it more interesting and, more importantly, effective. Here are seven B2B email marketing ideas that work. Have your B2B emails gone stale? A CMO’s top priority is to drive revenue growth through marketing campaigns. Every activity must be attributable. Every minute and dollar spent must count. So where does that leave email? More often than not, email activities are scrutinized for not being effective. Meaningful email metrics are more difficult than ever to analyze, making attribution complicated. But there are ways to…

January 8, 2024

Our Favorite B2B Email Marketing Best Practices & Subject Lines

By Nikki L in Email Marketing Tag b2b email marketing, b2b marketing, best practices, subject lines

by Mark Schmukler We’ve all heard the phrase, “Don’t judge a book by its cover.” But what about the dozens of email subject lines clamoring for attention in our cluttered inboxes? If you’re like me, you probably have judged an email by its subject line at least once. Email subject lines are the very first impression companies make on email recipients, which is why it’s absolutely critical to craft compelling ones. If you want to stand out and boost your email open rates, start by paying closer attention to the subject line. Read on for a few of our top…

January 5, 2024

My Top 100 Email Subject Lines

By Nikki L in Email Marketing

by Tom Simpson A strong subject line is the foundation of every email. Did you know that according to Invespcro, 47% of email receivers open an email purely based only on the subject line? At the same time, 69% of email receivers also judge emails straightaway as spam purely based on the subject lines. Email subject lines are the first things we see when we are peering into our inboxes, so taking that into account, we should be extra mindful of the best ways to leverage email subject lines within your email outreach; otherwise, they will be most likely be…

January 4, 2024

B2B branding explained in a single email.

By Nikki L in Marketing Tag b2b branding, branding

by Bill Harper Late last year I joined TikTok on what amounted to a dare. As a 54 year old strategic marketing agency owner, I was skeptical - right up until 7+ figures in net new business walked through our front door in the first 6 months. All from TikTok viewers. In my new role as @brandbosshq I receive many questions each day from people visiting my channel, but one question stands out among the crowd of now more than 97k. The chief question on everyone's mind seems to be: Can branding work for B2B companies? This baffles me beyond…

January 3, 2024

The Power of Short-Form Video Content in B2B Marketing

By Nikki L in Content Marketing, Marketing Tag b2b marketing, short-form video content, video content, video marketing

by Ed Navarro In the dynamic landscape of digital marketing, short-form video content has emerged as a powerful tool to engage audiences and deliver impactful messages. While platforms like TikTok, Instagram Reels, and YouTube Shorts have popularized short-form videos, it's essential to recognize that their application extends far beyond the realms of social media entertainment. In this blog, we will delve into the definition of short-form video content, exploring its adaptability for B2B marketing and shedding light on its diverse applications across various channels. Defining Short-Form Video Content Generally: Short-form video content refers to concise and compelling video clips typically…

Category Marketing