Category Marketing

Ad Fatigue is not always about creatives.

By in Email Marketing, Marketing Tag , ,

by CARLOS for 42 Slash One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After seven months of them adopting the new brand (and a few weeks with us onboard), we noticed the results weren't great.  The ad frequency was under 3 for the last 30 days, not a great indicator, and if we filtered by the previous couple of weeks, it was under 2. It is easy to correlate these results to the usual ad fatigue scenario. The ads had been running long (seven months);…

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SaaS content marketing: From 0 to 500k visitors a month

By in Content Marketing, Information Technology, Marketing, SaaS Tag , ,

by Omid G for marketermilk I grew a SaaS company’s SEO traffic from 25k visitors/month to 500k visitors/month from content marketing. That’s a 1,900% increase. I’m going to lay out exactly how I did it in this post so you don’t have to go through years of struggling to figure it out like I did. This will be one of those articles that you read and refer to often. We are about to go over what content to create, how to create it, how to think about distribution, how to track ROI, how to find outsourced writers, and more. I…

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Find & accelerate your marketing advantages to grow much faster

By in Marketing Tag , , , , ,

by MKT1 Newsletter A great product, team, and market have become table stakes requirements for startups to succeed. With the proliferation of B2B startups and the lower barriers to building great products, marketing is now the differentiator.  To succeed at startup marketing, a company needs 3 things: Founders who approach marketing as a strategic lever, not as a service organization to sales. Founders need to value and enable marketing as they do other teams in the organization. As the company scales, it is critical that all leaders see marketing on equal footing with other teams. A team with go-to-market skillsets & storytelling ability. Early…

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You’re Not Alone—The “Do More With Less” Trend Has Hit Content Marketers Hard

By in Content Marketing, Marketing Tag , , , , , ,

by Jimmy Daly for superpath Between the macro economy and generative A.I., content marketers have been thrown for a real loop over the past year or so. Things changed and fast. Here’s our monthly job board revenue for the last two years. It’s a small sample size, but I believe it represents some larger trends in SaaS. Revenue—and, by proxy, the number of open roles—peaked in January 2022. Then it fell off a cliff. A historically good job market turned into a historically bad one within just a few months. ‍ Profitwell founder Patrick Campbell recently shared an analysis of the SaaS market over…

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How to Build a LinkedIn Strategy

By in Lead Generation, Marketing Tag , , ,

by RACHEL KARTEN for Link In Bio I’ll admit it: I’ve never thought of LinkedIn as a priority platform. Likely because most of the brands I’ve worked with are consumer-facing and I’ve generally found a lot of the posts on there fairly cringe. But that’s changing. Between the reach I’ve gotten lately on personal posts promoting this newsletter and the potential demise of a not-to-be-named platform, I’m starting to see the LinkedIn light. For today’s interview, I reached out to someone who has a lot of LinkedIn knowledge and has been a believer for awhile now. Chris Kim is the Director of…

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AN 8-POINT WEBSITE CHECKLIST FOR EFFECTIVE B2B CONTENT MARKETING

By in Content Marketing, Marketing Tag , , ,

by Matt Bell for The Framework Your company’s website is one of its most important assets when it comes to effective content marketing. You own it. You control the content. You can direct visitors to the parts that are most relevant for them. And yet, many B2B companies still treat their website as little more than a digital catalog. Some practically reproduce the catalog format, with an index-like homepage and subpages dedicated to product lines and spec sheets. Is that what your audience wants to find? All of them, all the time? Those are rhetorical questions, of course. As I’ve…

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Creatives are more than a remix

By in Marketing Tag , , , , , ,

by ALEJANDRA CÉSPEDES AND SEBASTIAN CUERVO for 42 Slash Advertising uses graphic representations to connect brands with buyers. The more your brand resonates, the easier you can capture value and turn it into revenue. In the B2B SaaS world (and digital marketing in general), these visual models are often called "creatives." While the name is not wrong- they result from creative processes- "creatives" often are distant from genuine creative work. Why is that the case? How does it affect marketing? Creatives aren't creative... but they should. In marketing, creatives usually refer to adding an image to a previously prebuilt copy. This text…

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Content Marketing During a Downturn: Here’s What the Conventional Wisdom Gets Wrong

By in Content Marketing, Marketing, Uncategorized Tag , , ,

By Sharla Moody for Contently Recession. Downturn. Economic uncertainty. When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. It turns out that advice is dead wrong. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “pays off” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. As two marketing professors put it in a 2020 Harvard Business Review article: “Firms that maintain their marketing spend while reallocating it to suit the context … fare better than firms that cut their marketing…

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AI Applications Across 12 Different Industries

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , , , ,

by Flori Needle for HubSpot Some businesses have used AI for years; others were prompted by the recent AI gold rush to jump on the train. AI’s applications are far and wide as every business can leverage it differently to meet their goals. In this post, we’ll review AI application examples across 12 industries. AI Applications Examples AI has transformed the business landscape as time-saving tools complete tasks and help make data-backed decisions. Virtually all industries can benefit from AI, from medical providers to students pursuing an education. Below we’ll go over how AI applies to the three main business…

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What does an awesome pricing page look like?

By in Marketing, Revenue, Sales Tag , , , , ,

by ELENA VERNA for Elena's Growth Scoop Pricing pages are crucial in converting visitors/free users to paid customers. Important attributes of every pricing page: Showcases monetization model Easily understood Instills trust Assists consideration Has clear navigation The goal of the pricing page is to provide all the needed information to a potential customer to make a decision and then make it easy for them to take the next step. Pricing page performance Best-in-class in-app pricing pages with self-serve options convert ~15-20% of pricing visitors to the checkout page. Checkout pages usually convert 50% to paid customers. Best-in-class pricing page design…

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