by Ayaz Nanji for MarketingProfs What makes B2B salespeople highly successful? To find out, LinkedIn and Ipsos examined the behaviors of 2,000 sellers globally. An infographic (below) covers highlights from the research. It looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople. Check out the infographic:
by Jay Fuchs for HubSpot Welcome to “The Pipeline” — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. This week‘s post comes from five winners of HubSpot’s Modern Sales Leader award. Recently, HubSpot presented the inaugural Modern Sales Leader award — a distinction recognizing 25 sales and revenue pioneers, working at the forefront of their fields. We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. We‘ve compiled their answers in this post —…
by Ayaz Nanji for MarketingProfs Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, RAIN Group surveyed 250 sales leaders, managers, and sales enablement professionals about their use of AI. The researchers then looked at the behaviors of the 26% of respondents who said they have seen a significant or transformative impact from using AI to improve sales performance. An infographic (below) summarizes key findings from the research. It looks at 10 key behaviors of salespeople who see the most impact from AI; it also provides prompts related to each behavior. Check out the infographic:
by Ludwig Makhyan for Search Engine Land You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads. 1. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX. Here are some key areas to focus…
by Emma Brudner for HubSpot With over 4.95 billion active users on social media, selling on social media is more relevant than ever. Sales leaders with a forward-thinking approach must incorporate these practices into their sales forces; otherwise, they risk falling behind more proactive competitors. To enhance your social selling endeavors, I’ve compiled an extensive guide covering everything from the fundamentals of social selling to more advanced subjects, such as assessing its effectiveness and identifying the most beneficial social selling tools. Whether you’re looking to initiate social selling through your sales team or independently, this comprehensive guide serves as your all-in-one resource.…
By Emma Bentley for Marketing Insiders Group All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy…
by Cambria Davies for HubSpot Sales prospecting is a critical pillar of any effective sales process. It’s not just a nice-to-have — prospecting in sales ensures that the leads you’re communicating with have an immediate (or potential) interest in a solution like yours. But, through my career in sales and marketing, I’ve learned firsthand that tracking down and qualifying viable sales opportunities can be as frustrating as it is essential. That’s why I’ve put together this guide to sales prospecting techniques. Below, I’ve put together everything you need to know to navigate the prospecting process like a pro. Download Now: Free…
by Zach Drollinger for HubSpot As a salesperson, you've probably gotten your fair share of career advice — and it goes without saying that some of those tidbits have definitely been more valuable than others. Sometimes, the insight you get can help you shape more sound, thoughtful sales efforts — giving you a framework to help you better understand your prospects and how to cater to them. But there's a flip side. Some insight you get winds up being dated, disjointed, or detrimental to your overall sales acumen. So to help give you perspective on some fundamentally flawed sales advice, I‘ve compiled…
by HubSpot Sales trends come and go. Some stick around for a while, while others see themselves out rather quickly. Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Download Now: 2024 Sales Trends Report 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling…
by Michael Halper for HubSpot Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. A significant portion of the B2B prospecting calls you make will end up going to voicemail — making the sales voicemail techniques you leverage and how well you can execute them absolutely crucial to your sales efforts. But getting there isn't always straightforward — being able to routinely leave well-constructed, effective sales voicemails can elude even the sharpest reps. So to help ensure your voicemails are airtight and adept, I've put together a list of eight tips that…