Category Sales

10 Non-Sleazy Strategies for Upselling Your Customers [New Data]

By in Sales Tag

by Erin Rodrigue for HubSpot Does upselling have to feel sleazy or uncomfortable? I don't think so, but it depends on how you approach it. Sleazy sales reps will try to upsell everyone and anyone, regardless of whether or not the customer actually needs the additional service. But from my experience, when you focus primarily on your customer's experience and goals, upselling benefits both you and your customer tremendously. Download Now: 2024 Sales Trends Report Let's dive into some winning strategies for upselling backed by data. What is upselling? Upselling encourages the purchase of anything additional in the same selling interaction that…

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How Do Buyers Prefer to Interact With Sales Reps? [New Data]

By in Sales

by Erin Rodrigue for HubSpot Confession time: I've been in the market for a new car for months now, but the thought of stepping onto a car lot and negotiating prices with a car salesperson is about as exciting as getting a root canal. Luckily for me, the Internet exists, and I can do quite a bit of research on my own. I can pinpoint the exact value of my current car, compare prices, and find the right car for me. But this got me wondering: is my do-it-yourself approach a reflection of a larger trend with modern consumers? Are…

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19 Best Free Marketing & Sales Templates for Microsoft Excel

By in Marketing, Sales Tag ,

by Carly Williams for HubSpot In my experience, sales and marketing Excel templates can help you expedite your data analysis and reporting. To help those of you looking for a way to sharpen your Microsoft Excel skills, I've put together a detailed list of templates you can start using to simplify your sales and marketing tasks. Download 10 Excel Templates for Marketers Know what's even better? You can download a kit of Excel templates in one fell swoop. Free Excel Marketing Templates 10 free templates to help you master marketing with Excel. Marketing Reporting Template Email Planning Template SEO Template And…

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7 Sales Phrases That Will Supercharge Your Credibility with Buyers, According to HubSpot’s Sales Director

By in Sales

by Dan Tyre for HubSpot So, like, I’ve been a salesperson for years and, well, I’ve learned kind of a few things. And today, I want to, um, share some of what I’ve learned with you — if that’s okay? If you’re a salesperson and you speak like this, here’s a reality check: It is going to be very, very hard to convince prospects to buy. No matter how much you know, if you don’t speak like an authority figure, you’ll never be treated like one. And prospects don’t buy from salespeople they don’t trust. It’s not easy to build…

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10 Types of Sales Calls: What to Know and How to Use Them

By in Sales Tag

by Tristen Taylor for HubSpot When I think about different types of sales calls, some of the first terms that come to mind are terms like warm calling or cold calling. These are important to understand of course, but salespeople aren't always going to call just to pitch to a potential customer — the job encompasses so much more. Sales professionals not only convert prospects into buyers, they hold the power to negotiate, upsell, and even problem-solve after the initial purchase is made. In this post, I‘ll guide you through the different types of sales calls and the purpose they serve to meet…

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7 Sales Tips You Need to Know For 2024 [Expert Insights]

By in Sales

Erin Rodrigue for HubSpot There's AI — obviously — and all the ways it's changing how we sell. But salespeople also had to work against a backdrop of economic uncertainty, which will likely carry into 2024. On top of that, shifts in buyer expectations continue to redefine our strategies year after year. While these changes seem daunting at first, they also signal new opportunities to innovate, grow, and adapt. To help you stay ahead of the curve, I spoke with top sales professionals to get their tips for selling in 2024. Free Download: Sales Plan Template Let's dive in. 7 Sales…

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Strategic Success: Beyond Passion in B2B Sales

By in Sales Tag , ,

by Tory Johnson In the realm of B2B sales, passion alone is not the linchpin for sustained success. Early in my sales journey, I thrived on sheer passion and drive, exceeding quotas. However, the first year I fell short, I realized a pivotal truth: passion lacks strategic direction. Operating in "attack mode" without a plan led to inefficiencies. To forge consistent and repeatable results, I embraced the 80/20 principle — where 80% of outcomes stem from 20% of inputs. Strategic Allocation of Energy As B2B sales leaders, intentional energy allocation is paramount. Passion becomes potent when channeled through processes that…

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Navigating the Sales Landscape in a Recession: Strategies for B2B

By in Sales Tag ,

by Anthony Nicks The shadow of a possible recession looms large over the economy, a fog settling on the once-bright prospects of endless growth and prosperity. Sales, the lifeblood of any commercial enterprise, are particularly vulnerable during these economic downturns. In the B2B sector, the ripple effects of a recession can be both immediate and severe, as businesses tighten their belts and scrutinize every expenditure. Yet, while a recession presents undeniable challenges, it also offers an opportunity for strategic reevaluation and tactical adaptation. In this article we discuss the effects of a recession on sales and outlines strategies and tactics…

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What do Your Leads… LEAD to?

By in Lead Generation, Sales

by Brian Basilico, The Bacon Guy If you are on LinkedIn, I am sure you have fallen victim to the connect and pitch. Chances are they got your name using Sales Navigator, a tool like ZoomInfo, or by looking at their connections and simply reaching out to their connections. You know how it works. Someone connects with you and says, “I am not trying to sell you anything”, and then keeps messaging you to act like they wanna be your friend. I had one guy the other day (who is a fitness coach) hit me up with a list of…

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Why Do Salespeople Avoid Prospecting?

By in Human Resources, Sales, Self Improvement Tag

BY GEORGE BRONTÉN for MEMBRAIN If there’s nothing else to do, salespeople should default to prospecting. That’s a pretty decent rule of thumb, one we’ve all heard more than once. After all, effective prospecting is the key to keeping the pipeline full and sales results consistent. But do salespeople use their downtime this way? Not usually. In fact, making “cold calls” is often the most-avoided critical task in sales. We procrastinate, we delay, we get busy, and we ignore its necessity. The result is a roller coaster pipeline, up and down, and unpredictable sales forecasts. But why? Paul Fuller, our CRO, had an interesting conversation with Frank Kniekamp recently, and…

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