Category Information Technology

Which Jobs Are (Currently) Safest from an AI Takeover?

By in Artificial Intelligence and Machine Learning Tag ,

By Lin Grensing-Pophal for HR Daily Advisor Like it or not, artificial intelligence (AI) is here to stay. While many do like it, many others have concerns, including employees who may fear AI has the potential to replace them. Still, certain roles remain uniquely human, resisting the AI takeover. A recent article from BBC Worklife delves into this important topic, highlighting jobs that are currently safe from AI’s reach. Jobs Most Likely to Be AI-Resistant As you might imagine, the jobs safest from takeover by artificial intelligence are those that continue to rely most heavily on good, old-fashioned human intelligence. These are roles that require uniquely human qualities…

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Use AI to turn your calls into a competitive advantage

By in Artificial Intelligence and Machine Learning, Sales Tag , ,

by CallRail  for Search Engine Land It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Critically, this new generation of AI includes explosive advancements in the realm of speech recognition and conversation…

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B2B demand generation is a must for SaaS and tech companies

By in SaaS Tag , ,

by Andy Alagappan B2B demand generation is a must for SaaS and tech companies. Strategies and tactics to draw in potential clients and convert them must keep up with the ever-changing tech world. To get started, you must understand your target audience. Identify their issues and show how your service or product is the answer. Research and analyze the competition to get the most out of your product placement. Build a strong online presence. Utilize digital marketing channels like content marketing, SEO, social media, and email campaigns. Educate and entertain prospects with your content - this will create trust and credibility. Lead nurturing strategies are key…

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source:  Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…

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Was it Written by AI? How You Can Tell, According to HubSpotters

By in Artificial Intelligence and Machine Learning Tag , , , , ,

by Erin Rodrigue for HubSpot In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.  By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags.  Sure, it's grammatically correct, but it gives off serious "corporate speak" vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn't to suggest AI-written content is inherently bad. But if you plan to leverage AI for content…

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12 Useful ChatGPT Tone Modifiers for AI-Generated Content [Infographic]

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

by Ayaz Nanji for MarketingProfs Does the text feel a little off when ChatGPT creates content for your business? The solution may be to improve your prompts with tone modifiers—phrases that help the AI program understand exactly what you want. An infographic (below) from Red Website Design and Evolution Unleashed covers 12 key tone modifiers that can improve AI-generated content. For each prompt, it provides an overview of its impact on content, looks at some common use cases, and shows an example output. Check out the infographic:

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Creating the Perfect About Us Page (Yes, We Did It!)

By in Information Technology Tag

By Michael Brenner for Marketing Insider Group Did you know your about us page plays a key role in whether a web visitor converts to a paying customer? It’s true—people who visit your about us page spend 22% more time on your site overall (on average) and are 5X more likely to make a purchase. In other words: If you’re not giving your about us page enough love, you could be losing out on revenue. But not to worry. In this article, we’ll tell you everything you need to know to make your about us page one of the most compelling pages…

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I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

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What is the best generative AI tool for writing PR content?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

by Greg Jarboe for Search Engine Land Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:  Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine…

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