Archive March 26, 2024

How to Assess Candidate Integrity in Interviews

By in Human Resources Tag

By Paul Bramson for HR Daily Advisor In the hiring or recruiting process, evaluating candidate integrity is integral to ensure you are bringing in the right person for the organization. Beyond skills and experience, integrity is the indicator for trustworthiness, accountability, and principles — indispensable qualities for a principled workplace. Interviews are the time to delve into candidate values to gauge alignment with company standards. Thoughtful questions can illuminate candidates exhibiting sincerity, honesty, and ethos that support an ethical and positive environment. The Importance of Measuring Candidate Integrity Integrity signals how individuals navigate challenging or murky scenarios without direct supervision.…

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The Impact of Excessive Screen Time and How to Support Better Working Habits

By in Human Resources, Self Improvement

By Dr. Ronald Benner for HR Daily Advisor It’s no surprise people are spending more time on screens. In fact, millions of Americans are exposed to excessive screen time every day (7+ hours), particularly those who work in office jobs. While technology has many benefits, spending prolonged periods on computers and other digital devices requires the eyes to work harder up close, and this “heavy lifting” can cause vision problems in the long run–problems that may affect workers’ performance and ability to do all the things they need to do online. As little as two hours of screen exposure per…

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The ‘Deep’ Habits That Power B2B Sales Success [Infographic]

By in Sales Tag

by Ayaz Nanji for MarketingProfs What makes B2B salespeople highly successful? To find out, LinkedIn and Ipsos examined the behaviors of 2,000 sellers globally. An infographic (below) covers highlights from the research. It looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople. Check out the infographic:

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17 Must-Have Elements of Your B2B Content Brief

By in Content Marketing Tag

by Olesia Filipenko for MarketingProfs Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ideas and outlines or gather sources for backlinks. But they can't craft original content with insights and added value for your B2B target audience. Instead, they provide generic (often biased) info and present false references as legitimate. In short, you need a human writer to craft B2B content. Yes, content writers can deliver poor-quality content, too. But have you ever considered that the quality of the…

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Maximizing reach on LinkedIn

By in Marketing Tag

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m the Head of Marketing for a Series A startup and while we have a strong content program, I don’t think we are maximizing our reach through LinkedIn. We’ve been posting occasionally on our corporate account, but I’m looking for ideas on how to amplify our presence and set better goals to measure the impact of our efforts around LinkedIn. What’s working for others? ~LEANING INTO LINKEDINSubscribe DEAR LEANING INTO LINKEDIN: Great question! For many companies, LinkedIn can be a very effective channel. BUT, we’re all witnessing LinkedIn get noisier and…

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7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

By in Work Tag ,

by Jenny Romanchuk for HubSpot I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and…

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Why Your Business Isn’t Seeing New Leads Online

By in Sales Tag

By Emma Bentley for Marketing Insiders Group All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy…

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Is Your Video Content Fulfilling Its Goals?

By in Marketing Tag

By Lauren Basiura for Marketing Insider Group Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Love it or hate it, as marketers, we’re all aboard this fast-moving train. Each video is more than just a play button. It’s a chance to captivate, connect, and convert, turning each second of screen time into a memorable experience. It’s time to embrace the chaos and create video content that leaves a lasting impression. In this article, we’re sharing everything you need to know to not only meet, but surpass your video content goals. Quick Takeaways In 2024, the…

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How to Elevate Your Affiliate Marketing ROI: Insider Tips from HubSpot Pros

By in Marketing Tag ,

by Lauren Mohr for HubSpot I’ve worked in the B2B SaaS affiliate marketing space for 1.5 years and here’s my take on it: Affiliate marketing is not for the weak. It demands a lot of time, effort, and dedication to succeed. But the challenge is what makes it rewarding. Download Now: Free Affiliate Marketing Templates The key to making it worthwhile? Using strategies to maximize your return on investment in your brand. Here are some core strategies we discuss with our affiliates that help them increase revenue. Affiliate Marketing Templates Track the sales, revenue, and profit from your affiliate and influencer…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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