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The Psychology of Persuasion: Understanding Customer Behavior in Marketing

By in Marketing Tag

by Sam Bowman for MarketingProfs The entire study of customer behavior is dedicated to examining the factors and motives that form purchase decisions, as well as the emotional, mental, and behavioral responses and influences these decisions have. Customers are motivated by factors such as economics and finances, perception and market pressures, and their attitudes and beliefs—all while making a single purchasing decision. Considering the various factors affecting a purchasing decision, understanding how to directly influence customer behavior is a marketing priority. Learning about the psychological tool of persuasion—and how best to use it in your marketing materials—can serve as a…

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Child Labor Continues to Be a Significant Problem in 2024

By in Human Resources Tag

By Savanna L. Shuntich for HR Daily Advisor According to the Department of Labor (DOL), recent years have seen an enormous increase in the amount of child labor violations within the United States. For example, the DOL found child labor violations affecting 5,792 children in fiscal year (FY) 2023, up from 3,876 in FY 2022. In response, Congress, the Biden administration, and the press have turned their focus to the issue. Though the high-profile cases were in manufacturing facilities and food production, all employers must be diligent about combatting child labor. The DOL has made it clear that it intends…

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The Impact of Excessive Screen Time and How to Support Better Working Habits

By in Human Resources, Self Improvement

By Dr. Ronald Benner for HR Daily Advisor It’s no surprise people are spending more time on screens. In fact, millions of Americans are exposed to excessive screen time every day (7+ hours), particularly those who work in office jobs. While technology has many benefits, spending prolonged periods on computers and other digital devices requires the eyes to work harder up close, and this “heavy lifting” can cause vision problems in the long run–problems that may affect workers’ performance and ability to do all the things they need to do online. As little as two hours of screen exposure per…

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17 Must-Have Elements of Your B2B Content Brief

By in Content Marketing Tag

by Olesia Filipenko for MarketingProfs Despite the growing use of generative AI for the creation of marketing content, savvy marketers don't—and shouldn't—rush to fully rely on it. AI tools are great helpers. They can generate content ideas and outlines or gather sources for backlinks. But they can't craft original content with insights and added value for your B2B target audience. Instead, they provide generic (often biased) info and present false references as legitimate. In short, you need a human writer to craft B2B content. Yes, content writers can deliver poor-quality content, too. But have you ever considered that the quality of the…

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7 Best Productivity Systems to Simplify Your Workflow (+My Favorite Workflows)

By in Work Tag ,

by Jenny Romanchuk for HubSpot I’m a content writer by night and a Head of Partnerships by day, and in my world, being productive is everything. No scheduling or a lack of project management leads to overdue articles, failed partnership opportunities, high pressure, and stress. We’ve all been there, recovering from zero productivity. Productivity systems help develop a sustainable work-life balance and prepare for working sprints when needed. In this post, I’m sharing the seven best productivity systems that have become part of my routine, turning the daily grind into an efficient workday. You’ll find their pros and cons and…

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3 underutilized Google Search Console reports for diagnosing traffic drops

By in Marketing Tag

by Tom Demers for Search Engine Land As Google continues to roll out massive updates, you may be looking to diagnose drops in organic traffic. A great tool to start with here (particularly if you’re in the NeverGA4 crowd or your GA4 reports just aren’t adding up) is Google Search Console. Google’s released a surprisingly useful guide of their own on this topic with some good high-level approaches to this diagnosis. The guide does dive into some of the most obvious Search Console reports for diagnosing drops: Date-based comparisons. Search types (web, images, video, news). Average position trends. Page reports. They mention looking at…

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How to Assess Candidate Integrity in Interviews

By in Human Resources Tag

By Paul Bramson for HR Daily Advisor In the hiring or recruiting process, evaluating candidate integrity is integral to ensure you are bringing in the right person for the organization. Beyond skills and experience, integrity is the indicator for trustworthiness, accountability, and principles — indispensable qualities for a principled workplace. Interviews are the time to delve into candidate values to gauge alignment with company standards. Thoughtful questions can illuminate candidates exhibiting sincerity, honesty, and ethos that support an ethical and positive environment. The Importance of Measuring Candidate Integrity Integrity signals how individuals navigate challenging or murky scenarios without direct supervision.…

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The ‘Deep’ Habits That Power B2B Sales Success [Infographic]

By in Sales Tag

by Ayaz Nanji for MarketingProfs What makes B2B salespeople highly successful? To find out, LinkedIn and Ipsos examined the behaviors of 2,000 sellers globally. An infographic (below) covers highlights from the research. It looks at the habits associated with "deep" (high-performing) sellers as well as what B2B buyers say they want from salespeople. Check out the infographic:

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Maximizing reach on LinkedIn

By in Marketing Tag

by LIZ CHRISTO for Dear Stage 2 DEAR STAGE 2: I’m the Head of Marketing for a Series A startup and while we have a strong content program, I don’t think we are maximizing our reach through LinkedIn. We’ve been posting occasionally on our corporate account, but I’m looking for ideas on how to amplify our presence and set better goals to measure the impact of our efforts around LinkedIn. What’s working for others? ~LEANING INTO LINKEDINSubscribe DEAR LEANING INTO LINKEDIN: Great question! For many companies, LinkedIn can be a very effective channel. BUT, we’re all witnessing LinkedIn get noisier and…

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Why Your Business Isn’t Seeing New Leads Online

By in Sales Tag

By Emma Bentley for Marketing Insiders Group All customers you get to the bottom of the marketing and sales funnel begin as leads. Somewhere, you attracted their attention and somehow, you propelled them to interact with your brand. Once they do, your company has the information it needs to make contact. In today’s environment, your digital presence offers the best opportunities for generating leads. Your website and social media platforms are geared for clicks that turn prospects from onlookers to potential buyers. Once they have made that initial interaction, it’s up to you to reach out and launch your strategy…

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