b2b Archives - Page 5 of 5

July 18, 2023

4 Pillars of B2B Brand Trust: How to Build Customer Confidence

By Nikki L in Sales Tag b2b, b2b brand trust, brand trust, customer confidence

BY YOUNG ENTREPRENEUR COUNCIL for INC. In today's digital-first world, trust has become a precious commodity. Buyers are savvier and more suspicious. The good news? You can still earn their loyalty. Here are what I see as the four pillars of business-to-business brand trust and some practical tips on how you can create healthy business relationships with your customers. Four Pillars of B2B Brand Trust Trust comes from showing competence, integrity, reliability and empathy in all interactions with B2B buyers. 1. Competence You need to demonstrate that you are a capable and knowledgeable partner. This means building a team of experts, staying up-to-date on industry…

July 18, 2023

What B2B Marketers Can Learn From Missing Bullet Holes

By Nikki L in Marketing Tag b2b, b2b marketing, business growth, consumer marketing strategies, consumer-focused tactics

by B2B Marketing Directions Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers. Astute marketing leaders have recognized that this ocean of data is potentially a rich source of insights they can use to improve marketing performance. Therefore, many…

July 7, 2023

How B2B Marketers Feel About AI

By Nikki L in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag ai, ai strategy, b2b, b2b marketing

by Ayaz Nanji for MarketingProfs Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in April 2023 among 348 B2B marketers who work for US businesses with 50 or more employees. Some 34% of B2B marketers say they feel hopeful about AI, 26% excited, 16% apprehensive, 7% relieved, 5% terrified, and 12% indifferent. Some 79% of B2B marketers say they expect to incorporate more AI into their overall strategy and tech stack…

June 8, 2023

Why this, why now, why me

By Nikki L in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag b2b, generative AI

by MARTY KASSALEN for Marty Kassalen's Substack The urgent need for B2B sales reps and leaders to adopt generative AI The Problem I don’t suspect anyone reading this lives under a rock. B2B sales is evolving and getting harder. Thanks for breaking the news, Marty. But just how bad is it getting, really? Bravado reported that 22% of sales reps hit their Q4 quota. Breaking that down: Essentially 1/5 reps were successful A minority of VPs / Directors were successful What this means: growth targets missed, higher CAC, anxious CEO, anxious BoD, frustrated reps, higher attrition, wasted recruiting & onboarding spend. Bottom…

May 31, 2023

Is This Working? How to Know If Your Marketing Is Any Good

By Nikki L in Marketing Tag analyzing data, b2b, b2b marketing, business objectives, key metrics, kpis, marketing efforts, marketing strategies, realistic goals

by Megan Noorman for Zen Media As a B2B CEO, it’s crucial to know if your marketing tactics are delivering results. The question: “Is my marketing working?” or “Is my marketing any good?” is one we hear from many CEOs—both clients and otherwise—who simply don’t know how to tell one way or the other. With the rise of digital marketing, there is a lot to track, but not all metrics or key performance indicators are created equal, and what’s “good” for one brand, may not be for another. So is your marketing working? Is it any good? That all depends on how…

May 30, 2023

8 WAYS TO SELF-DESTRUCT YOUR B2B CONTENT MARKETING

By Nikki L in Content Marketing, Marketing Tag b2b, b2b content marketing, build brand credibility, drive engagement, generate meaningful results, ineffective distribution strategies, lack of audience understanding, poor planning

by Message Up A lot is written about how to succeed at content marketing. It’s a complicated thing to get right and there’s a how-to guide for every element. Marketing leaders and their supporting casts do their best to implement a practical subset of this advice, within inevitable resource constraints. Many of them do a really good job, getting a lot of things right. Until they don’t. Like the racing driver who is on a personal best lap, only to wreck at the penultimate corner, they make mistakes that undermine everything they’ve worked so hard to construct. In this week’s…

May 26, 2023

Account Based What?

By Nikki L in Marketing, Revenue Tag ABM, account based marketing, b2b, revenue growth

by KAMIL REXTIN for 42 Slash 42/ MINIS Account Based What? KAMIL REXTIN MAY 11, 2023 4 2 Share Marketers are doing mental gymnastics, trying to define and redefine ABM. Then vendors are falling over themselves to sell new technologies at 100,000 price tags so 'marketers can do ABM' - But... it doesn't have to be that complicated. ABM is simply 'selling to your top 10-50 dream accounts', and the irony is that marketing *is not* in the driver's seat. Sales is. Fluffy theory aside, if you are asked to *put together* an ABM campaign or plan by your CXO tomorrow.…

April 25, 2023

5 Types of Content to Spice up Your B2B Marketing

By Nikki L in Content Marketing, Marketing, Sales Tag b2b, b2b marketing, content marketing, list, marketing goals, types of content

By Julie van der Weele for FOLEON Are you looking for innovative ways to spice up your B2B content marketing strategy? You’re in the right place. Creating content that stands out from the crowd is no mean feat these days. Marketers and brands need to develop and deliver a content marketing strategy that gets their ideal customers' attention and encourages them to keep listening, watching, and waiting for the next content-related treat. The team at Foleon is always super excited to share our content inspirations, and we especially enjoy it when we can show how they are aligned to a…

April 17, 2023

How Enterprises Can Overcome the Most Common B2B Marketing Challenges

By Nikki L in Marketing Tag b2b, marketing challenges

by Swapnil Mishra at talkCMO.com B2B marketers are once again left to negotiate the erratic marketing environment in the upcoming year as they get ready for 2023. Effective marketing always necessitates extensive planning, implementation, and testing phases. A/B testing, creating buyer personas, and market research are all standard practices in the sector. The face of B2B marketing has rapidly changed over the last few years. B2B marketers are once again left to negotiate the unstable marketing environment in the upcoming year as they get ready for 2023. But staying on top of these difficulties is essential to achieve higher marketing…

February 13, 2023

Handy Marketing Acronyms

By Nikki L in Marketing Tag acronyms, b2b, b2c, cpa, cro, ctr, kpi, marketing, ppc, roi, seo

Marketing is a field filled with terms, phrases, and acronyms that can be confusing to those who are not familiar with the industry. In this article, we outline some of the most commonly used acronyms in marketing and their meanings. ROI: Return on Investment. This is a measure of the profitability of an investment, calculated by dividing the net return by the cost of the investment. In marketing, ROI is used to determine the effectiveness of a particular campaign or strategy. CPA: Cost Per Action. This is a metric used to measure the cost of a specific marketing action, such…