Tag b2b

B2B Research Methods 101: How to Start Reading Customers’ Minds

By in Marketing, Sales Tag , , , ,

By Gisella Tan for Contently Customers can surprise you. Are you planning on launching an awesome new product feature? Shoppers might hate the added complexity. Collaborating with an influencer on a March Madness giveaway? You could find yourself in the center of a culture war. To avoid these common pitfalls that plague brands, you’ll need to add B2B research methods to your marketing toolkit. By uncovering key insights about your customers, you’ll not only understand what makes them tick, but you’ll also discover new opportunities to deliver a better customer experience. There’s no doubt that companies who know their customers inside and…

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The State of B2B Sales in 2023

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by Ayaz Nanji by MarketingProfs B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data from a survey conducted in 2023 among 322 B2B sales leaders from around the world. Some 43% of respondents say the sales cycle timeline for deals has increased over the past 12 months, 41% say it has stayed the same, and 16% say it has decreased. Some 44% of B2B sales leaders say the share of potential deals lost to no decision has increased over the past…

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B2B Marketing: Where to start? With Rohit Ahuja

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by The B2B Growth Newsletter B2B Marketing: Where to start? With Rohit Ahuja Help a B2B Founder, Expert Series JUL 21, 2023 1 Share Hi all – I’ve been speaking with a bunch of experts on all things B2B Startups. Topics include: How to set up a BDR team Where to start with B2B marketing What’s in a sales playbook …and a lot more If there’s a particular topic you’d like me to find experts to talk with, please reply to this email - and/or head over to the NEW “Help a B2B Founder” website to source free expert conversations.…

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4 Pillars of B2B Brand Trust: How to Build Customer Confidence

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BY YOUNG ENTREPRENEUR COUNCIL for INC. In today's digital-first world, trust has become a precious commodity. Buyers are savvier and more suspicious. The good news? You can still earn their loyalty. Here are what I see as the four pillars of business-to-business brand trust and some practical tips on how you can create healthy business relationships with your customers.  Four Pillars of B2B Brand Trust Trust comes from showing competence, integrity, reliability and empathy in all interactions with B2B buyers.  1. Competence You need to demonstrate that you are a capable and knowledgeable partner. This means building a team of experts, staying up-to-date on industry…

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What B2B Marketers Can Learn From Missing Bullet Holes

By in Marketing Tag , , , ,

by B2B Marketing Directions Data has become the lifeblood of modern marketing. It now touches almost every aspect of the marketing function. But using the wrong data (or the right data in the wrong way) can lead to ineffective and costly decisions. Here's one mistake marketers need to avoid. Fueled by the explosive growth of online communication and commerce, marketers now have access to a huge amount of data about customers and potential buyers. Astute marketing leaders have recognized that this ocean of data is potentially a rich source of insights they can use to improve marketing performance. Therefore, many…

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How B2B Marketers Feel About AI

By in Artificial Intelligence and Machine Learning, Information Technology, Marketing Tag , , ,

by Ayaz Nanji for MarketingProfs Most B2B marketers say they feel positive about artificial intelligence, though just over one in five (21%) say they feel apprehension or terror about the technology, according to recent research from Wpromote and Ascend2. The report was based on data from a survey conducted in April 2023 among 348 B2B marketers who work for US businesses with 50 or more employees. Some 34% of B2B marketers say they feel hopeful about AI, 26% excited, 16% apprehensive, 7% relieved, 5% terrified, and 12% indifferent.  Some 79% of B2B marketers say they expect to incorporate more AI into their overall strategy and tech stack…

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Why this, why now, why me

By in Artificial Intelligence and Machine Learning, Information Technology, Sales Tag ,

by MARTY KASSALEN for Marty Kassalen's Substack The urgent need for B2B sales reps and leaders to adopt generative AI The Problem I don’t suspect anyone reading this lives under a rock. B2B sales is evolving and getting harder. Thanks for breaking the news, Marty. But just how bad is it getting, really? Bravado reported that 22% of sales reps hit their Q4 quota. Breaking that down: Essentially 1/5 reps were successful A minority of VPs / Directors were successful What this means: growth targets missed, higher CAC, anxious CEO, anxious BoD, frustrated reps, higher attrition, wasted recruiting & onboarding spend. Bottom…

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Is This Working? How to Know If Your Marketing Is Any Good

By in Marketing Tag , , , , , , , ,

by Megan Noorman for Zen Media As a B2B CEO, it’s crucial to know if your marketing tactics are delivering results. The question: “Is my marketing working?” or “Is my marketing any good?” is one we hear from many CEOs—both clients and otherwise—who simply don’t know how to tell one way or the other. With the rise of digital marketing, there is a lot to track, but not all metrics or key performance indicators are created equal, and what’s “good” for one brand, may not be for another. So is your marketing working? Is it any good?  That all depends on how…

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8 WAYS TO SELF-DESTRUCT YOUR B2B CONTENT MARKETING

By in Content Marketing, Marketing Tag , , , , , , ,

by Message Up A lot is written about how to succeed at content marketing. It’s a complicated thing to get right and there’s a how-to guide for every element. Marketing leaders and their supporting casts do their best to implement a practical subset of this advice, within inevitable resource constraints. Many of them do a really good job, getting a lot of things right. Until they don’t. Like the racing driver who is on a personal best lap, only to wreck at the penultimate corner, they make mistakes that undermine everything they’ve worked so hard to construct. In this week’s…

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