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10 Ways Marketers Can Use AI to Improve Sales

By in Artificial Intelligence and Machine Learning, Sales Tag , , , ,

by Linda Emma for MarketingProfs AI is here to stay, in spite of recent tech overtures to put on the brakes. Whether you choose to ignore it, embrace it, or teeter in between depends on where you intend to take your business. But if everyone else is onboard and you're not, don't expect to be thrown a life ring when your choice leaves you treading water. Artificial intelligence is a powerful tool that can help you define and home in on your ideal client, build marketing campaigns, measure results, and plan for the future. Try these 10 ways to use AI to…

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The Top AI Tools by Search Volume and User Rating

By in Artificial Intelligence and Machine Learning Tag , ,

by Ayaz Nanji by MarketingProfs Which artificial intelligence tools are searched for the most online? Which tools get the highest ratings from users and have the most social media followers? To find out, researchers at Tipalti examined Google search volume data, G2 reviews data, and Twitter and LinkedIn data—all from March and April, 2023—for a number of well-known AI tools. ChatGPT is by far the most searched for AI tool on Google, the researchers found. Krisp, Copy.ai, Podcastle, and Jivochat get the highest average ratings from users on G2 among the AI tools examined. TensorFlow has the most Twitter followers among the AI tools examined and Freshchat…

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B2B Marketing: Where to start? With Rohit Ahuja

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by The B2B Growth Newsletter B2B Marketing: Where to start? With Rohit Ahuja Help a B2B Founder, Expert Series JUL 21, 2023 1 Share Hi all – I’ve been speaking with a bunch of experts on all things B2B Startups. Topics include: How to set up a BDR team Where to start with B2B marketing What’s in a sales playbook …and a lot more If there’s a particular topic you’d like me to find experts to talk with, please reply to this email - and/or head over to the NEW “Help a B2B Founder” website to source free expert conversations.…

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Beyond Buzzwords: How to Build a Personalization Strategy for Optimal CX and Growth

By in Marketing

by Izzy Del Valle for MarketingProfs As the pandemic winds down in many parts of the world, brands are taking stock of which pandemic-related changes will stay and which will fade. Digital commerce might be slowing down as a consequence of recession fears, but customers aren't going back to their pre-2020 shopping habits. As of May 2022, more than half of US adults say they shop online at least once a week. Clearly, there's still no better growth investment than digital channels. Customers also expect a great deal more from brands than before the pandemic. Now, 73% of customers—consumer and business—say they expect companies…

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How to Judge the Strength of Your Value Propositions

By in Marketing

by G. DAVID DODD for B2B Marketing Directions Compelling value propositions are essential for successful marketing. The best way to determine the effectiveness of a proposed value proposition is to test it with real potential customers, but that approach isn't always practical for many B2B companies. This article describes a framework that B2B marketers can use internally to judge the strength of their value propositions. The textbook definition of a value proposition is ". . . a concise statement of the benefits that a company is delivering to customers who buy its products or services." (Investopedia) A value proposition is…

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How and Why to Implement Gamification in Your Marketing Strategy

By in Marketing Tag , , ,

by Anirudh Sharma for MarketingProfs In today's competitive marketing landscape, brands must continuously seek innovative ways to stand out and engage their customers. Gamification is one such tactic; it enables marketers to enhance user engagement and loyalty. In fact, 93% of marketers say gamification and interactive content are effective for educating their buyers. Gamification marketing refers to the use of game design and mechanics in marketing campaigns to offer interactive and memorable user experiences. Marketers use gamification to boost engagement, sales, and loyalty. Keep reading to learn how to implement gamification in your marketing, and why you should. Top 4 Types of Gamification…

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Prescribing Success: Insights from Sarah Downs

By in Sales

BY PAUL FULLER for MemBrain Ever wondered how a background in nursing could shape a unique and effective sales approach? Join us as we get down to the nitty-gritty with Sarah Downs, Founder and Partner of Doqaru. Sarah shares how her background in nursing has shaped her approach to sales, likening the process to a patient's journey from evaluation to diagnosis. Importance of Strategy Execution and Action - 8:03  Paul and Sarah highlight the significance of executing plans rather than just strategizing, while the prevalent yet problematic reliance on consultants without taking tangible steps forward.  Sarah draws insightful parallels between strategy and trauma…

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16 Call-to-Action Formulas That Make People Want to Click, According to Neil Patel

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by Neil Patel for HubSpot Good things happen when you create killer calls-to-action. I would even argue that your website can't be successful unless you produce great calls-to-action. The ideal CTA, however, isn't always easy to think of. Sometimes, you need a little nudge in the right direction. If you're sick of "click now" CTAs that aren't working, improve your game with these surefire call-to-action formulas. Learn More About HubSpot's CTA Building Software 1. Try it free for . The word "try" is a soft term. It implies little risk. For this reason, it can be extremely effective, especially for downloadable…

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6 Steps Bloggers are Taking to Prepare for AI in Search [New Data]

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , ,

by Tristen Taylor for HubSpot Picture this: What if search engines could understand user intent, personalize search results, and even predict what users are looking for? How would that change the way we approach SEO and content creation? Well, prepare yourselves because artificial intelligence is making its way into the world of search. This means that the algorithm will change, and the strategies us marketers once used to rank on will rank on a different system. So what does that mean for marketers? We explore the game-changing implications of AI in SERPs through the perspective of our blog team experts to reveal…

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