All posts by Nikki L

Make Your Rebrand Look Easy

By in Business Management Tag , ,

BY LUKE HEJL for Inc. You're a thoughtful and strategic business leader who pays close attention to your market and how your organization connects to it. You know that it's natural for products, services, and the people who need them to change. You also know when it's time for the public face of your company--your brand--to evolve right along with them. We recently went through this rebrand ourselves. At TimelyCare (formerly TimelyMD), we recognized that our mission to improve the health and well-being of students had already progressed beyond straightforward medical care and we evolved our services to include mental health…

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Email subject line tips and best practices (with examples!)

By in Email Marketing Tag

By Search Engine Land Your subject line communicates your email’s value to the recipient and encourages them to read further and, potentially, to engage with your brand on a deeper level by responding to your call to action (CTA). A poor subject line is more than just bad: It can contribute to your email being marked as spam, dinging your reputation with your customer and search engines. That’s why it’s important to focus on your subject lines as an important part of your email marketing campaigns, instead of leaving them as a last-minute item to be completed right before you…

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The State of In-Person B2B Events in 2023

By in Events, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Is attendance up at in-person B2B events? What are organizers' key goals and challenges in 2023? To find out, Bizzabo surveyed 1,757 people who organize in-person B2B events, such as conferences. More than half (52%) of organizers say attendance at their B2B events has grown over the past year. B2B event organizers say the top challenges they faced when planning their most recent event were fitting it into the wider marketing plan, selecting a vendor, and selecting a venue. B2B event organizers say their top priorities for their next conference are to increase engagement, attendance, and the sales pipeline. Some 71%…

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The B2B generative AI design shootout: Part 1.

By in Artificial Intelligence and Machine Learning Tag , , , ,

by Brian Terry for Velocity Generative AI is having its moment in the sun — and it’s casting a menacing shadow over the creative industries while it does it. The trouble is, too much of the conversation focuses on whether generative AI will replace creatives entirely (by generating images, copy and code from scratch). We think a better question to ask is: How could generative AI make creatives better? Generative AI may one day be able to take on a fully-fledged designer — or it could fall flat on its originality-deficient face. But spotlighting the ways AI fails to totally…

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Tips on Using AI for Influencer Outreach

By in Artificial Intelligence and Machine Learning Tag , , ,

by Ben Pines for HubSpot According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. Get Started with HubSpot's AI Campaign Assistant One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of…

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Become a Creative Machine With These A.I. Tools

By in Artificial Intelligence and Machine Learning Tag , ,

BY STEPHEN KEY for Inc. Coming up with an idea and bringing it to life is truly magical. Every inventor has specific tools they rely on. When I first started trying to license my ideas for new products, I used a sketch pad and crayons to get down my initial concept. When I wanted to refine my work, I had to hire a graphic artist to complete my vision. Times have changed. Today, with the help of AI, creative people have many more ways of producing a visual of their ideas themselves. To learn about the best AI tools for product developers who are licensing their…

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How to validate your B2B startup idea

By in Market Research Tag , ,

By LENNY RACHITSKY for Lenny's Newsletter Welcome to part two of kickstarting and scaling a B2B business. Here’s where we’re at: Part 1: How to come up with a great B2B startup idea Part 2: How to validate your idea ← This post Part 3: How to identify your ICP Part 4: How to find and win your first 10 customers Part 5: How to find product-market fit Part 6: How, and when, to hire your early team Part 7: How to scale your growth engine Let’s get into it. A huge thank-you to Akshay Kothari (COO of Notion), Ali Ghodsi (CEO of Databricks), Barry McCardel (CEO of Hex), Boris Jabes (CEO of Census), Calvin French-Owen (co-founder…

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Top 3 AI Tools for High-Quality Content Creation

By in Artificial Intelligence and Machine Learning, Content Marketing Tag , ,

by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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