All posts by Nikki L

11 ChatGPT Prompts for Super-Optimized Copywriting

By in Artificial Intelligence and Machine Learning Tag , ,

By Lauren Basiura for Marketing Insider Group At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of…

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9 things to do when SEO is great but sales and leads are terrible

By in Sales Tag ,

by Ludwig Makhyan for Search Engine Land You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. It’s a frustrating situation. The good news? There are strategies you can implement to convert that traffic into paying customers. This article explores nine proven methods to help you turn SEO traffic into sales and leads. 1. Improve your site’s user experience (UX) UX and SEO have been talked about for years and are intrinsically linked, but many sites still haven’t spent time improving UX.  Here are some key areas to focus…

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6 Sales Trends That Could Fizzle This Year [New Data]

By in Sales

by HubSpot Sales trends come and go. Some stick around for a while, while others see themselves out rather quickly. Since we just started a new year, is it time for some goodbyes? In this post, I’ll review some sales trends we could see fizzle out throughout the year based on findings from our 2024 State of Sales Report. Download Now: 2024 Sales Trends Report 6 Sales Trends That Could Fizzle This Year 1. Salespeople acting as primary information sharers. Salespeople say that a change in the sales field that has had the biggest impact on their role is that selling…

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How to Understand Your Audience and Tweak Your Content Strategy Accordingly

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. Why? Because audiences today are savvy; they educate themselves. They’re all over digital content and…

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When CEOs Are Out, CFOs Are In

By in Human Resources

By Amanda Norris for HR Daily Advisor There seems to be a growing trend of CFOs moving into CEO or president roles, according to a report by Bloomberg. As previously highlighted by HealthLeaders, this shift shows the changing nature of the CFO’s role in healthcare and the need for finance leaders to possess a deep understanding of what drives growth to succeed in top leadership positions. Historically, CFOs across all industries have been primarily responsible for number crunching and financial management. However, their responsibilities have expanded to include more operational duties, requiring a broader skill set—especially in healthcare. This shift has helped…

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Embracing a Growth Mindset

By in Human Resources Tag

By Christina Beaulne for HR Daily Advisor Mindset is everything. Research by Carol Dweck indicates that having a growth mindset is the key to success in almost every area of life. People with a growth mindset believe that any skill can be learned through hard work, consistent effort, and persistence. Those with a fixed mindset, though, believe that people are naturally born with gifts and talents, meaning they are “fixed,” or static. People with a growth mindset also believe that failure is simply a springboard to success. Focusing on developing a growth mindset will be important for you as a manager—after…

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The Social Selling Sales Playbook

By in Sales Tag

by Emma Brudner for HubSpot With over 4.95 billion active users on social media, selling on social media is more relevant than ever. Sales leaders with a forward-thinking approach must incorporate these practices into their sales forces; otherwise, they risk falling behind more proactive competitors. To enhance your social selling endeavors, I’ve compiled an extensive guide covering everything from the fundamentals of social selling to more advanced subjects, such as assessing its effectiveness and identifying the most beneficial social selling tools. Whether you’re looking to initiate social selling through your sales team or independently, this comprehensive guide serves as your all-in-one resource.…

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How to Tell If a Prospective Workplace Is Toxic

By in Human Resources Tag ,

by Mita Mallick for Harvard Business Review Early on in my career, I was thrilled to get a call from one of the top global beauty brands to interview for a marketing role. I had applied online and remember the recruiter aggressively insisting that I come to their office to interview with less than 48 hours’ notice. I called in sick to my then-employer and went into the prospective company’s office to meet with 11 individuals for 11 separate interviews. The interview schedule was back to back. They didn’t offer me a break for lunch, nor did they offer me coffee, tea,…

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Humans prefer AI-generated copy, survey finds

By in Artificial Intelligence and Machine Learning, Information Technology Tag , ,

by Danny Goodwin for Search Engine Land Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the…

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Are Return to Work Policies About a Lack of Trust?

By in Human Resources Tag ,

By Lin Grensing-Pophal for HR Daily Advisor The push for return-to-office (RTO) policies by some employers is raising questions about trust in the workplace. To what extent are RTO policies driven by a belief in the value of in-person collaboration versus a fear that employees will slack off unless under the watchful eye of managers? As explored in Fortune’s “The Trust Factor” series, this trend suggests that, for some employers, the move back to the office is partly driven by a lack of trust in their remote workforce. RTO Mandates Diminish Trust The series highlights how managers’ return-to-office mandates can make…

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