All posts by Nikki L

Halos, Horns, and Content Marketing

By in Content Marketing

by B2B Marketing Directions If you've ever bought or sold a house, you're probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.…

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The B2B Sales Pipeline: A Simple Guide

By in Sales

by Claron Kinny for MarketingProfs The B2B sales pipeline is a game-changer, because it helps identify target prospects, build tailored messages, and facilitate follow up on leads in ways that save you time, money, and resources. Sales pipelines allow companies to communicate with relevant customers and guide them through different phases of their journey until a purchase occurs. This article will provide a step-by-step guide on how to build a B2B sales pipeline for your company. But first: What is a B2B sales pipeline? A B2B sales pipeline is a visual representation of what sales and marketing teams do at every…

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Why Blogging Is Dead

By in Marketing Tag

By Michael Brenner for Marketing Insider Group Well, there you have it – blogging has finally breathed its last breath! Time to toss SEO out the window and forget about your loyal audience, because blogging is dead. Seriously, the most successful companies are ditching blog writing altogether. With the overwhelming wave of video content captivating audiences globally – 92.3% of internet users in 2023, to be exact – who bothers with the written word anymore? Yawn! Today, we’re exploring why blogging is dead, and how you can start taking advantage of new (and better) innovations, like ChatGPT, that will do all of your writing…

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Research Says Learning How to Receive, Not Just Give, Can Make You Happier

By in Human Resources

BY MARCEL SCHWANTES for INC. The age-old wisdom that "it is better to give than to receive" has shaped countless individuals, teams, and organizations for generations. But what if this is only half of the story? Globally renowned leadership expert, author, and speaker Robb Holman raises a thought-provoking question: "If everyone were giving, who would be left to receive?" Research indicates that receiving a gift triggers the release of happiness-inducing hormones like dopamine, serotonin, and oxytocin, echoing the chemical reactions associated with love. This is a proven recipe for cultivating and nurturing trust within our immediate sphere of influence. Given these benefits, who wouldn't…

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How to Boost Team Morale Amid Digital Evolution

By in Human Resources

By Chelsea Lamb for HR Daily Advisor In the rapidly changing landscape brought on by digital advancements, companies often focus primarily on adopting the latest technologies and automating processes. However, the cornerstone of any successful organization — its employees — should not be ignored. This article outlines proven strategies to ensure that your workforce remains a priority, even as technological changes sweep across the industry. Maintaining Open Lines of Communication Changes, particularly those driven by digital advancements, can be unsettling for employees. Open, transparent communication helps allay fears and reduces uncertainty. Keeping your company abreast of developments ensures they don’t feel blindsided…

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Celebrating Employee Appreciation Day Year-Round: Elevating Recognition with AI Gifting

By in Human Resources

By Archer Chiang for HR Daily Advisor On Employee Appreciation Day, many employers make gestures towards their employees, often without fully harnessing its potential impact, jumping on the bandwagon. However, Employee Appreciation Day transcends a mere date on the calendar; it presents an opportunity to boost workplace morale and fortify the connections between leaders and their teams. Rather than contemplating specific activities for this one day, employers should prioritize understanding and appreciating their employees at different points throughout the whole year. By doing so, meaningful actions that benefit them will naturally fall into place. This article aims to explore innovative…

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What Social Media Marketers Spend Their Time Doing

By in Marketing Tag

by Ayaz Nanji for MarketingProfs How do full-time social media marketers spend their time each week? Which tasks do they wish they had more time for? Which parts of their jobs do they still have to handle manually? To find out, Sprout Social surveyed 500 social media marketers in the United Kingdom and the United States. Respondents say a typical workweek is spent tackling a wide range of responsibilities, including content creation and approvals (5 hours per week, on average), data analysis and reporting (3.8 hours, on average), and strategic planning (3.6 hours, on average). Social media marketers say the tasks they most wish they had more time for…

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12 Recruiting Email Examples I Love (For Your Inspiration)

By in Uncategorized

by Kayla Irhig for HubSpot If you’re active on LinkedIn, you’ve probably received random messages from recruiters inquiring about putting you in their talent pipeline. I’ve received countless generic recruiting messages that make it clear that no one paid attention to my account. Messages have arrived in languages that I don’t speak, or they’ve sent a copy-pasted recruiting email template to dozens of potential candidates that hasn’t been customized at all. → Download Now: The Beginner's Guide to Email Marketing While cold recruiting messages can be highly effective, they often make the hiring process feel impersonal before you even formally get involved.…

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Are we becoming less curious about SEO?

By in Marketing Tag

by Ash Nallawalla for Search Engine Land I noticed that an emphatic comment by Google’s VP of Search, Hyung-Jin Kim, at SMX Next in November 2022 passed without much discussion in the SEO community to this day. He said (my emphasis): “E-A-T is a template for how we rate an individual site. We do it to every single query and every single result. It’s pervasive throughout every single thing we do.” He added, “E-A-T is a core part of our metrics.” E-A-T, and, subsequently E-E-A-T, are discussed by SEOs all the time. Most are quick to say that they are not a part of any Google…

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When You Can’t See the Forest for the Trees

By in Sales

BY GEORGE BRONTÉN for the Art & Science of Complex Sales Everyone inside a company has their own point of view, but when we talk with executives, sales professionals, customer success team members, and everyone in between, there is one thing many of them seem to have in common: They’re frustrated with sales but don’t really know why. The CEO is frustrated because he can’t see why sales is performing like it should. The VP of sales is frustrated because he’s not getting the results he thinks he should. The managers are frustrated because the salespeople aren’t doing what they think…

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