Category Email Marketing

by Adam Rosen B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that generate pipeline no longer comes down to volume—it comes down to relevance, credibility, and consistency. Teams that treat cold email like a process, not a gamble, are still booking meetings with enterprise buyers. After years of running campaigns for top global brands, EOC has seen what separates senders who scale from the ones who stall. Learn what the best do differently, how AI is reshaping outbound…

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by Mike Donoghue AI powered inbox filtering from Google and Apple impact more than 70% of emails received. Although AI in our everyday vernacular is a relatively recent phenomenon, that level of inbox infiltration didn't happen overnight. Dragged into the spotlight with recent antitrust and monopoly lawsuits, these tech giants have been testing various forms of inbox puppetry for over a decade. Gmail's tabbed inbox was introduced in 2013 as an optional feature that automatically sorts emails into categories, such as Primary, Social, and Promotions. That was swiftly followed with suggested responses from Smart Reply in 2014, which has morphed into what…

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By Lauren Basiura Email is still one of the most consistent and effective ways to build connections and drive results. Even as platforms shift and new channels pop up, email has held its place because it delivers messages directly to people who want them. But in 2025, drip email campaigns are not the same as they were (even a few years ago). Marketing automation has reshaped how businesses deliver information, and trends are moving fast. To stand out, drip campaigns now need to be smarter, more personalized, and more tightly connected with the customer journey. Marketing automation tools give teams the…

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by Allan Levy When Google and Yahoo jointly announced new email deliverability rules in early 2024, most marketers saw no cause for alarm. If anything, those rules seemed like a potential boon—filtering out the most egregious spammers and thus making the messages of good-faith actors more visible. Well, as roughly a million panicked Reddit posts can attest, things didn't quite play out that way. Very shortly after implementation, marketers watched in horror as carefully executed campaigns imploded, tumbling one by one into the void. More than a year's experience has dug some brands out of the trenches, but the struggle is…

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Written by: Tom Orbach When I set out to build an email list from scratch for MarketingIdeas.com, I didn’t have a product. No pricing page. No polished brand. Just a one-liner and a waitlist. Use HubSpot's AI Campaign Assistant to Create Emails Within a few weeks, that waitlist had grown to hundreds of people, and that list became the foundation for everything that followed. Since then, I’ve helped others build email lists from scratch using straightforward, repeatable tactics that don’t rely on paid ads or massive audiences. Building an email list gives you something most platforms can’t: a direct, lasting relationship with…

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