Category Email Marketing

30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

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Email Marketing vs. SEO: What You Need To Know for 2024 (New Research)

By in Email Marketing, Marketing Tag

by Flori Needle for HubSpot I’m willing to bet that you, as a marketer, you have experience with email marketing and SEO. If you’re a beginner, you’ve at least heard of both strategies and maybe done a bit of research into them. Regardless of your level of experience, you might still be wondering which is a more worthwhile investment for your business. In this post, I’ll discuss all things email marketing vs. SEO, from how marketers currently use both strategies to making them face off in the ring against key marketing goals. Download Now: Free State of Marketing Report Table…

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7 Attention-Grabbing B2B Email Marketing Content Ideas 

By in Email Marketing, Marketing

by GRACE PEOPLES for Altitude Marketing Email is still alive and well, but marketers are always looking for new ways to make it more interesting and, more importantly, effective. Here are seven B2B email marketing ideas that work. Have your B2B emails gone stale? A CMO’s top priority is to drive revenue growth through marketing campaigns. Every activity must be attributable. Every minute and dollar spent must count. So where does that leave email? More often than not, email activities are scrutinized for not being effective. Meaningful email metrics are more difficult than ever to analyze, making attribution complicated. But there are ways to…

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Our Favorite B2B Email Marketing Best Practices & Subject Lines

By in Email Marketing Tag , , ,

by Mark Schmukler We’ve all heard the phrase, “Don’t judge a book by its cover.” But what about the dozens of email subject lines clamoring for attention in our cluttered inboxes? If you’re like me, you probably have judged an email by its subject line at least once. Email subject lines are the very first impression companies make on email recipients, which is why it’s absolutely critical to craft compelling ones. If you want to stand out and boost your email open rates, start by paying closer attention to the subject line. Read on for a few of our top…

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My Top 100 Email Subject Lines

By in Email Marketing

by Tom Simpson A strong subject line is the foundation of every email. Did you know that according to Invespcro, 47% of email receivers open an email purely based only on the subject line? At the same time, 69% of email receivers also judge emails straightaway as spam purely based on the subject lines. Email subject lines are the first things we see when we are peering into our inboxes, so taking that into account, we should be extra mindful of the best ways to leverage email subject lines within your email outreach; otherwise, they will be most likely be…

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How To Integrate Email Marketing With Other B2B Marketing Channels

By in Email Marketing, Marketing Tag ,

by SkaleGrow This article was originally published in the Elevate Your Marketing newsletter and has been repurposed and republished here with the author’s permission. Here is the link to the original article.  Today, we look at a topic known to many but is rarely seen as a tactic to boost the effectiveness of marketing campaigns in B2B businesses. I mean, everyone is using email marketing. Everyone knows the best practices – whether it’s about improving deliverability, increasing open rates, or getting more responses. But what is often forgotten or ignored is that email marketing is a powerful tool when used in conjunction with other…

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Gmail Purge Alert: How to Avoid a High Gmail Bounce Rate

By in Email Marketing Tag ,

BY LIVIU TANASE for INC. It’s coming: In December, Google will start deleting inactive accounts to prevent security threats like spam, account hacks, and phishing scams. If an account has been idle for over two years, Google may delete it along with all its content across Google Workspace, including Gmail.  If your business uses email to stay in touch with customers, Google’s update means it’s time to investigate the health of your database. If you’re emailing subscribers who never engage, you risk getting high bounce rates starting this month-;and having your future emails go to the spam folder. Here’s how to be proactive…

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The Email Sequence That Earned Us $100,000 in 30 Days

By in Email Marketing, Marketing Tag

by Matthew Scott for HubSpot Like most small businesses, we at Feed. The Agency used to get 90% of new clients from referrals. If we had more time, we‘d generate leads through inbound marketing. If we had more money, we’d purchase $30,000+ in advertisements or sponsorships. But we had limited time AND money. So, we had to come up with a different solution — email sequences. Email marketing ROI can be as high as 3600%, generating as much as $36 for every $1 spent. An email sequence adds even more value because of the time it can save. In addition, they've been…

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How Enterprises Are Using AI for Email Marketing

By in Email Marketing, Marketing

by Ayaz Nanji for Marketing Profs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so…

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How Enterprises Are Using AI for Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so for…

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