Category Email Marketing

July 14, 2023

How to beat the sugar rush of short term campaign leads

By Nikki L in Email Marketing, Lead Generation, Marketing Tag converting leads, short-term campaign leads, strategic marketing

by Cameron Williams for Velocity Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities?.” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to…

June 13, 2023

Ad Fatigue is not always about creatives.

By Nikki L in Email Marketing, Marketing Tag ad fatigue, advertising, campaign performance

by CARLOS for 42 Slash One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After seven months of them adopting the new brand (and a few weeks with us onboard), we noticed the results weren't great. The ad frequency was under 3 for the last 30 days, not a great indicator, and if we filtered by the previous couple of weeks, it was under 2. It is easy to correlate these results to the usual ad fatigue scenario. The ads had been running long (seven months);…