Category Email Marketing

Email Signature Essentials: Key Statistics to Know for 2023

By in Email Marketing Tag

by Vasyl Holiney for HubSpot Email signatures serve as a powerful way for individuals and businesses to leave a lasting impression on their recipients.  In this article, we will share valuable insights derived from the feedback of numerous participants and email signatures of thousands of users of the MySignature service in 2023. Keep reading to uncover the latest trends that will help you enhance your professional branding and boost engagement with recipients. → Download Now: The Beginner's Guide to Email Marketing Top Email Signature Insights Let's look at the most basic statistics first and then get into the details. On average, users…

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Marketing campaigns win big when performance and creative tango together

By in Email Marketing, Marketing

by Lisa Dare for Velocity Close Get the newsletter Raw, unfiltered, too-hot-for-Wordpress B2B marketing insights, straight to your inbox, every month. I hereby opt in to Velocity’s marketing crap. (Read our privacy policy to see what that means.)SubscribeSubscribe Every now and then, someone posts a great Twitter thread like this comparing older, more conceptual ads against their newer, info-intensive counterparts. And without fail, it reignites the debate over creative vs. performance marketing.  While creatives like to romanticize a time when imagination ruled supreme, most ads today anxiously get straight to the facts, ma’am. Sometimes we see these needs as opposed:  Clarity vs. cleverness  Features…

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What You Need to Know Before You Start an Email Newsletter

By in Email Marketing, Marketing Tag , ,

BY LIVIU TANASE, FOUNDER AND CEO OF ZEROBOUNCE, for INC. More than 4.5 billion people will be using email by 2025, Statista shows. Aside from being the prevalent work and business communication channel, email also offers lucrative marketing potential. So, if you’ve been planning to start an email newsletter, don’t delay. Through email, you’ll forge tremendous connections with your customers and prospects. But before you begin, here are a few things to keep in mind so you can be efficient and see results quickly. Choose your niche-;and stick to it One thing you must decide from the beginning is your content strategy. To…

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How to beat the sugar rush of short term campaign leads

By in Email Marketing, Lead Generation, Marketing Tag , ,

by Cameron Williams for Velocity Does this sound familiar? “Our last campaign generated loads of leads! Why haven’t any of them become opportunities?.” “HUNDREDS of people clicked on our ad! Why is no-one signing up for a demo?” “We delivered a record number of MQLs to the sales team last quarter! So why aren’t they using them?” If it does, you’re not alone. Clients come to our door with problems like this all the time — the high of an influx of leads from the latest marketing campaign, quickly replaced by frustration and disappointment when none of them want to…

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Ad Fatigue is not always about creatives.

By in Email Marketing, Marketing Tag , ,

by CARLOS for 42 Slash One of our clients updated all Facebook placements with a single creative that had the objective of positioning their new brand + converting. After seven months of them adopting the new brand (and a few weeks with us onboard), we noticed the results weren't great.  The ad frequency was under 3 for the last 30 days, not a great indicator, and if we filtered by the previous couple of weeks, it was under 2. It is easy to correlate these results to the usual ad fatigue scenario. The ads had been running long (seven months);…

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