Category Artificial Intelligence and Machine Learning

ChatGPT Traffic and Usage Is Down. Why The Hype Has Started To Fade

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By Sophie Brenner for Marketing Inside Group AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information. Ethical concerns highlight the need for responsible use and regulation of AI-generated content. AI cannot fully replace human creativity and intervention in…

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How to Get Your Company Started With Generative AI

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BY PETER COHAN for INC. Generative AI -- technology that creates text, images, video, and computer code by identifying patterns in training data, and creating original material, according to the The New York Times -- is gaining traction among users. For example, since launching in November 2022, Chat GPT -- GPT stands for generative pre-trained transformer -- gained over 100 million users in its first two months, according to the Washington Post.  Should your company use ChatGPT? It is not a foregone conclusion. As the Post reported in June 2023, mobile and desktop traffic to ChatGPT's website worldwide fell 9.7 percent from the month before.  There are several possible reasons --…

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How to use AI and Chrome extensions for quick SEO wins

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by Lauren Busby for Search Engine Land In a fast-paced industry like SEO, quick wins are a constant challenge. How can you efficiently enhance rankings and drive growth for your website or clients? This article covers seven actionable, quick SEO wins achieved by combining AI-powered tools (like ChatGPT and Google Bard) with Chrome extensions.  1. Optimize titles and descriptions for improved click-through rates Optimizing your title tags for target keywords is one of the quickest ways to improve your rankings in Google. Getting to the top of the SERP is only half the battle. Your title and meta description must also entice visitors…

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Generative AI and Customer-Centricity: How Three Companies Use Generative AI to Connect with Their Customers [And How You Can, Too]

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by Adam Bai for HubSpot The dominant story of 2023 for salespeople, marketers, and content creators has been the rise of generative AI. ChatGPT, the application based on OpenAI’s Large Language Model (LLM), now has the fastest adoption rate in history, reaching 100 million daily active users within two months of launch. Yet most sales reps and marketers still use generative AI tools on an ad hoc basis to generate content — from email drafts to talking points, and ad copy to new product designs. And many haven’t yet experimented with generative AI at all. There's a major, often overlooked area of opportunity…

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Almost Anyone Can Be Successful With A.I.

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BY JOE PROCOPIO for INC. Can almost anyone be successful with A.I.?  That depends. Can almost anyone learn to code?  Wait. Don't answer that yet. Because I don't want to get into a debate about coding skills. Not yet. What I'd rather talk about are the soft skills you need to be successful with A.I. (or in spite of it), and how they have little to do with writing code. Hiring an Army of Natural Language Generators I was a part of one of the first VC-backed Natural Language Generation (Generative A.I.) successes, Automated Insights, starting back in 2010. I invented the…

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McDonald’s Just Wrote an Ad With ChatGPT. The Results Were More Inspiring Than You’d Think

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BY BILL MURPHY JR., FOUNDER OF UNDERSTANDABLY AND CONTRIBUTING EDITOR, INC Imagine if you hired a lawyer, or a marketer, or an advertising agency to do some work for your business.  Next, imagine that they came back with a bill for their services. Finally, imagine that when you looked at their work product, you realized they'd simply asked ChatGPT for an answer, and passed it along to you verbatim. Would you be disappointed? I think you might. But there are exceptions to every rule, and that's where McDonald's comes into this story. Earlier this month, McDonald's apparently unveiled an advertisement in Brazil that consists…

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ChatGPT Isn’t Coming for Your Marketing Business

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BY CONRAD EGUSA, KATIE KONYN for INC Two months have passed since the latest model of ChatGPT was released and it's fair to say that the media and creative industries are living in a moment of self-doubt. While AI is far from a new technology, its real-world applications were previously mostly limited to data-focused tasks such as analytics and process automation. The latest generative AI tools, however, have exceeded most of our expectations in their ability to produce creative content - something which, until very recently, was believed to be the sole preserve of humans. Now that tools such as ChatGPT-4 and…

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9 Disadvantages of AI You Never Thought About

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By Michael Brenner for Marketing Insider Group Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. We’ve done our due diligence and uncovered nine disadvantages of AI you may have never considered. Key Takeaways: The top disadvantages of AI include a low ROI, as well as unimaginative and emotionless content. AI can instigate…

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Revolutionizing Content Strategies: The Impact of Generative and Chat AI on Modern Marketing

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By Kara Parlin for Contently The world of content marketing is changing at a rapid pace, thanks to the revolutionary advancements in artificial intelligence (AI). Since chat AI and generative AI emerged, businesses now have access to powerful tools to help them create engaging, high-quality content like never before. But with the dizzying pace of new AI-powered tools released almost weekly, marketers can have a hard time deciding how to integrate AI into their content strategies. Let’s explore the latest AI-driven technologies and their impact on the content landscape, as well as discuss how businesses can stay ahead by leveraging these tools effectively.…

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Elevate your PPC with ChatGPT: The art of asking disconfirming questions

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by Amy Hebdon for Search Engine Land Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already believe or think is true.  Instead of asking questions that agree with your ideas, disconfirming questions encourage you to question and explore different possibilities. Contrast this with confirming questions, which seek validation and reinforce existing perspectives. Notice the difference between these two questions and the answers they’ll elicit: Confirming: Do you agree this new…

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