Category Artificial Intelligence and Machine Learning

Google AI, ChatGPT rarely agree on brand recommendations: Data

By in Artificial Intelligence and Machine Learning

Written by Danny Goodwin Google's AI Overviews and AI Mode and ChatGPT disagree on brand picks nearly two-thirds of the time, new data shows. Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign for marketers chasing AI visibility – according to a new BrightEdge analysis. The big picture. ChatGPT and Google’s AI Mode and AI Overviews disagreed on brand recommendations nearly two-thirds of the time (61.9%), according to BrightEdge’s analysis of tens of thousands of identical prompts. Only 17% of queries produced the same brands across all three platforms. This underscores the fractured…

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How AI Is Impacting Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing

by Ayaz Nanji Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according to recent research from Litmus and Datalily. The report was based on data from a survey conducted from December 30, 2024 through January 16, 2025 among 692 marketing professionals in North America and Europe. Respondents say the top uses where AI has been most impactful on their company's email marketing are generative tools (25% say so), personalizing email content (18%), and analyzing campaign performance (16%). Marketers expect the most impactful AI capabilities on email marketing in the next year to be generative tools…

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The Rise of FOBO: Why Workers Are Eyeing AI-Proof Careers

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Pophal As AI tools continue to reshape work across industries, a new anxiety has entered the professional lexicon: FOBO—fear of becoming obsolete. While the term may sound buzzword-y, the concern is anything but abstract for today’s workforce. According to new data from Kickresume, 21% of respondents say they’ve either lost a job due to AI or know someone who has. A significant number are now rethinking their career plans: 37% intend to actively learn AI skills to remain relevant, and 28% are planning a move into what they consider “AI-proof” careers. Another 4% aren’t making changes yet but admit they’re uneasy…

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ChatGPT’s answers came from Google Search after all: Report

By in Artificial Intelligence and Machine Learning

Written by Danny Goodwin Even ChatGPT leaned on Google’s search results via a scraping service – underscoring how crucial Google’s index remains in the AI search era. Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using Google Search data. OpenAI quietly used (and may still be using) a Google Search scraping service to power ChatGPT’s answers on real-time topics like news, sports, and finance, according to The Information. The details. OpenAI used SerpApi, an 8-year-old scraping firm, to extract Google results. SerpApi reportedly listed OpenAI as a customer on its site as…

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Why community is the antidote to AI overload in search marketing

By in Artificial Intelligence and Machine Learning, Marketing

Written by Ashley Liddell In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most:  Creators. Communities. Fellow brand supporters.  In many ways, community has become an algorithm of its own. AI-powered tools like Google Gemini, ChatGPT, and Perplexity have made knowledge more accessible than ever.  But in doing so, they’ve also flattened it.  Answers feel repetitive, citations pull from the same limited sources, and brand voices risk becoming interchangeable. That’s where community comes in.  While generative AI commoditizes information, community restores individuality.  It offers what no model can compress into tokens:  Authentic connection. Lived experience.…

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Beyond Algorithms: The Irreplaceable Human Elements of HR 

By in Artificial Intelligence and Machine Learning, Human Resources

By Lin Grensing-Pophal AI is reshaping human resources. From parsing resumes in seconds to analyzing workforce sentiment in real time, the efficiency gains are undeniable. But amid the disruption, a quieter conversation is happening—about the boundaries of what AI can and cannot (or should not) do in the HR function.  The truth is, while automation is optimizing many of the technical aspects of the field, the emotional, relational, and ethical dimensions of HR still depend on distinctly human capabilities. And according to some of the field’s most experienced voices, that’s not likely to change anytime soon.  “Some parts of HR…

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AI ate my traffic

By in Artificial Intelligence and Machine Learning

Written by Campaign Monitor Get it back with email. Have you noticed a dip in your organic traffic lately? You aren’t imagining it. AI-powered search engines, such as Google’s AI Overviews, ChatGPT, and Perplexity, are transforming the way people discover and consume content. Instead of clicking your link, users are getting instant AI-generated answers – often built from your content – without ever visiting your site. You’re still publishing and optimizing. But your results are shrinking. Welcome to the AI discovery era, where your hard-earned traffic is the appetizer on someone else’s plate. SEO isn’t dead – but it’s no longer yours Organic…

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I tested 5 AI cold email generators, here’s what I found

By in Artificial Intelligence and Machine Learning, Email Marketing

Written by: Rachael Nicholson Before starting my career in marketing, I was a business development admin for a relatively large local college. Part of my role was to generate sign-ups for apprenticeships and short courses from local businesses across different sectors. I did this by cold calling (oh, the humanity!), good ol’-fashioned mailouts, face-to-face visits, and email outreach. Download Now: The State of AI in Sales Like 23% of sales pros, I found cold emailing the best way to reach out to prospects. Seriously, it was my preferred lead-gen activity by a country mile. Not only was it less invasive and nerve-wracking for…

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Eight Less Traditional Ways People Are Using AI at Work

By in Artificial Intelligence and Machine Learning, Work

by Ayaz Nanji What are some of the less traditional ways that people are using artificial intelligence tools in their workplaces? To find out, AI Resume Builder conducted a survey in April 2025 among 1,000 full-time workers in the United States. One-third of respondents say they have used AI tools for work-related tasks in the previous month. Among this group, some of the less traditional uses of AI include turning to the tools to set goals, talk through problems, do financial planning, evaluate job performance, better understand colleagues, seek mental health support, get career coaching, and vent frustrations. More than half of respondents who use AI at…

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