Category Artificial Intelligence and Machine Learning

10 ChatGPT prompts for digital marketers

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Digital Marketing Depot  for Seach Engine Land This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts…

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I Asked ChatGPT to Write 10 Different Marketing Internship Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning, Marketing

by Kayla Schilthuis-Ihrig for HubSpot I've never been more nervous about writing a job application email than when applying for my first marketing internship. I felt like everyone could tell I had no experience and was utterly desperate for that to change.  The jitters are normal, and I'll help make it easier today by showing you exactly how to write an internship email. Landing your dream internship requires a solid first impression, and your internship application email is the place to make this happen. Download Now: 17 Professional Email Templates First, we‘ll look at 10 internship email examples from ChatGPT, examining what bopped…

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Google’s March 2024 Search Update: The Battle Against AI-Generated Content

By in Artificial Intelligence and Machine Learning

by Ajdin Perco for Animalz Three Practices Google Now Considers Spam Google's update targets three practices the search giant now classifies as spam. 1. Scaled Content Abuse Scaled content abuse refers to mass-produced content created to game rankings, whether AI-generated or human-written. Google is cracking down on content that provides little to no value and is designed solely to manipulate search rankings. This includes content generated by AI tools without human oversight or curation. 2. Expired Domain Abuse Expired domain abuse involves repurposing expired domains to host low-quality content in an attempt to manipulate rankings. As Chris Long, VP of Marketing…

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I Asked ChatGPT to Write 5 Types of Counteroffer Emails — Here’s What I Got

By in Artificial Intelligence and Machine Learning Tag

by Sam Lauron for HubSpot You've made it through multiple rounds of interviews, the hiring team has selected you as their top candidate, and they’ve made you an offer. But you aren’t quite satisfied with all of the terms. This is where a counteroffer comes in. Counteroffers are expected. If you haven’t written a counteroffer email before or feel like it’s not something you need to do, it may be time to reconsider. According to a survey from Fidelity Investments, 85% of people who make a counteroffer receive at least some of what they negotiated. This can include an adjustment to…

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10 Ways to Use AI for Sales Success [Infographic]

By in Artificial Intelligence and Machine Learning, Sales

by Ayaz Nanji for MarketingProfs Which tactics and strategies do salespeople who succeed with artificial intelligence tend to embrace? To find out, RAIN Group surveyed 250 sales leaders, managers, and sales enablement professionals about their use of AI. The researchers then looked at the behaviors of the 26% of respondents who said they have seen a significant or transformative impact from using AI to improve sales performance. An infographic (below) summarizes key findings from the research. It looks at 10 key behaviors of salespeople who see the most impact from AI; it also provides prompts related to each behavior. Check out the infographic:

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11 ChatGPT Prompts for Super-Optimized Copywriting

By in Artificial Intelligence and Machine Learning Tag , ,

By Lauren Basiura for Marketing Insider Group At Marketing Insider Group, we’ve been exploring the world of AI for quite a while. And let’s just say, we’ve gathered some valuable insights along the way. Now, we all know AI isn’t a cure-all for every marketing challenge. It’s not going to magically solve all our problems (though we all wish it could). But it is an incredibly useful tool that can simplify our lives in the content creation arena. Our journey with AI has been full of learning curves, and we’ve become quite adept at crafting prompts that get the best out of…

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Humans prefer AI-generated copy, survey finds

By in Artificial Intelligence and Machine Learning, Information Technology Tag , ,

by Danny Goodwin for Search Engine Land Humans are more likely to prefer content generated by AI than written by a human, according to a surprising new survey. Why we care. While AI can’t entirely replace humans in content creation, clearly generative AI can create content that resonates with consumers. Generative AI 6, humans 0. In six AI- vs. human-generated content battles, the generative AI version “won” each. Here’s an example of one such battle, where the task was to write an introduction for a blog post about the best cat food for indoor cats. AI won 54% to 46%: In the…

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GenAI Can Help Small Companies Level the Playing Field

By in Artificial Intelligence and Machine Learning, Information Technology Tag ,

by Oguz A. Acar and Andrés Gvirtz for Harvard Business Review Dollar Shave Club’s audacious market entry is nothing short of iconic in the marketing world. The bold startup dared to challenge the formidable razor titan, Gillette, with a video that was filmed in just one day at a mere cost of $4,500. Their strategy, marked by a mix of cheeky irreverence and simple value proposition, quickly went viral and captured  interest worldwide. However, such stories remain extremely rare. And it’s often because the behemoths have an inherent advantage. Their extensive resources — be it in technology, market intelligence, or content creation —…

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AI-enhanced YouTube marketing: Insights from 3 case studies

By in Artificial Intelligence and Machine Learning, Marketing

by Greg Jarboe  for Search Engine Land YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their YouTube campaigns.  This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. Creating video content that resonates It takes time and talent to master the art of creating video content that can change hearts, minds and actions. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. (Spoiler alert: AI-generated…

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How We Use ChatGPT to Make Our Content Better

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag

By Lauren Basiura for Marketing Insider Group Let’s face it, relying solely on AI to produce great content for humans is a bit like expecting a robot to write a bestselling novel – it may be possible eventually, but we’re definitely not there yet. However, ChatGPT can serve up some pretty good starting points. At Marketing Insider Group, we know the importance of adding extra flair to our content, and ChatGPT has proven to be a fantastic sous-chef in the content kitchen. By taking what ChatGPT offers and infusing it with our unique insights and expertise, we’re turning ‘good’ into ‘great’. Join us…

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