Category Artificial Intelligence and Machine Learning

AI: The Secret Sauce in Healthcare’s B2B Marketing

By in Artificial Intelligence and Machine Learning, Marketing Tag , , , , , ,

by Vasyl Kapitan, Originally posted on LinkedIn Hey there! As a Marketing Manager in the healthcare industry, I am actively engaged in developing and executing numerous B2B marketing campaigns. One of the coolest tools in my toolbox? Artificial Intelligence (AI). I've seen many trends come and go, but AI is a game-changer that's here to stay. Would you agree? Let me walk you through how AI is reshaping B2B marketing in our industry. 🚀 Making Business Interactions More Personal: The Perfect Matchmaker: AI isn't just about codes and algorithms; it's about understanding needs. Think of AI as that friend who always…

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Which AI Tool Writes the Best Marketing Copy? [I Tested Several Different Tools]

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by Erica Santiago for HubSpot As a marketing copywriter, I can tell you writing is critical to any successful marketing campaign, from emails to social media posts to blogs. Even the most seasoned writer can struggle to keep up with demand, so taking advantage of the AI tools available to streamline your process and boost your productivity is crucial. But what tool is best for you and the content you need to create? Get Started with HubSpot's AI Campaign Assistant I tested several AI copywriting platforms to find which tools write the best marketing copy. By the end of this…

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How Enterprises Are Using AI for Email Marketing

By in Artificial Intelligence and Machine Learning, Email Marketing, Marketing Tag ,

by Ayaz Nanji for MarketingProfs Are enterprise marketers using artificial intelligence to help with their email campaigns? If so, what are the most common uses and challenges? To find out, RPE Origin and Ascend2 surveyed 110 marketers who work for organizations with 500+ employees. Some 24% of respondents say they're already using AI extensively in their email marketing campaigns, 33% say they're using it to some extent, 25% are not using it yet but have plans to, 14% have no plans to, and 4% are unsure. Among enterprise marketers who are using or plan to use AI as part of their email campaigns, 50% are doing so for…

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Generative AI: What Keeps Me Up at Night

By in Artificial Intelligence and Machine Learning Tag , ,

by Chad S. White for MarketingProfs During the opening session of the B2B Forum this year, MarketingProfs Chief Content Officer Ann Handley wowed and pumped up the crowd with an empathetic Barbie-inspired B2Barbie presentation. The overall message: B2B marketers are often held to impossible standards and underappreciated despite their hard work and smarts. Ann's point of view was crystal clear... But then generative AI took the stage, and attendees could be forgiven if they felt they weren't "Kenough"... unless they used generative AI to create a digital clone of themselves to work alongside them. In a particularly chilling moment, Ann asked Trust…

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Survey: 70% of marketers feel overwhelmed by AI changes

By in Artificial Intelligence and Machine Learning, Marketing

by Danny Goodwin for Search Engine Land Marketing professionals say they are overwhelmed by the pace of AI developments, according to a new survey. While 70% of marketers often or always feel overwhelmed, just 30% rarely or never feel overwhelmed, according to a survey released by SOCi, a marketing platform for multi-location brands. “It’s a call to action for organizations to prioritize continuous learning and offer support to their teams. Otherwise, millions and billions invested in AI will be wasted,” said Monica Ho, CMO of SOCi. No training or education. Perhaps contributing to some of that overwhelmed feeling is this survey…

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The Human AI-Touch in B2B Marketing: Trends for 2024

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by Jorge Borges In 2024, several trends are set to shape the B2B marketing arena, from personalization to AI-powered data-driven-decisions.  After attending a couple of international industry events, I've destiled insights and notes into 7 major trends that (IMHO) will define B2B landscape in the coming year and beyond. Trend 1. Personalization Takes Center Stage Personalization is no longer a mere trend; it is the vanguard in B2B marketing. Instead of pursuing generic approaches, businesses are making a profound shift towards crafting hyper-personalized experiences that resonate with their clients. It's about understanding not just the needs but the very essence…

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Which Jobs Are (Currently) Safest from an AI Takeover?

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By Lin Grensing-Pophal for HR Daily Advisor Like it or not, artificial intelligence (AI) is here to stay. While many do like it, many others have concerns, including employees who may fear AI has the potential to replace them. Still, certain roles remain uniquely human, resisting the AI takeover. A recent article from BBC Worklife delves into this important topic, highlighting jobs that are currently safe from AI’s reach. Jobs Most Likely to Be AI-Resistant As you might imagine, the jobs safest from takeover by artificial intelligence are those that continue to rely most heavily on good, old-fashioned human intelligence. These are roles that require uniquely human qualities…

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Use AI to turn your calls into a competitive advantage

By in Artificial Intelligence and Machine Learning, Sales Tag , ,

by CallRail  for Search Engine Land It might be surprising to learn that artificial intelligence (AI) has existed for over 70 years, but it’s only recently that the technology has become so advanced—and so widely available, in nearly everyone’s pocket. AI is especially promising for marketers as it allows them to do many tasks faster and more strategically than ever before. There are dozens of use cases for how marketers use AI—everything from competitive research and content generation to campaign optimization and marketing automation. Critically, this new generation of AI includes explosive advancements in the realm of speech recognition and conversation…

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[Research Round-Up] Where AI In Marketing Stands In Mid-2023

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by B2B Marketing Directions (This month's Research Round-Up discusses two recent surveys that examine how marketers are using artificial intelligence in mid-2023. These surveys explore the extent of AI adoption in the marketing industry, the use cases and expected benefits of AI, and marketers' concerns and uncertainties about AI.) Source:  Marketing AI Institute/Drift 2023 State of Marketing AI Report by the Marketing AI Institute and Drift 918 survey respondents, 61% of whom were director-level or above 53% of the respondents were affiliated with B2B companies - another 35% said their company is both B2B and B2C Respondents represented over 20 industries - 41% worked…

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Was it Written by AI? How You Can Tell, According to HubSpotters

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by Erin Rodrigue for HubSpot In school, I learned the basics of good writing — keep it short, concise, and grammatically correct.  By that definition, AI-written content should be good, right? Yet, when I play around with tools like ChatGPT, I notice a few red flags.  Sure, it's grammatically correct, but it gives off serious "corporate speak" vibes. It follows a logical sequence, but it often goes on lengthy tangents. And while its responses may be accurate, it often lacks a unique perspective. This isn't to suggest AI-written content is inherently bad. But if you plan to leverage AI for content…

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