Category Artificial Intelligence and Machine Learning

Tips on Using AI for Influencer Outreach

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by Ben Pines for HubSpot According to Aspire, influencer marketing spend in the U.S. will reach $4.6 billion in 2023. Five years ago, the market was half this size. Get Started with HubSpot's AI Campaign Assistant One of the biggest challenges with influencer outreach is actually reaching them, without getting ignored. Standing out in a sea of cold emails requires a personal and tailored approach but that isn’t always scalable – that is unless you have AI. Find out how to leverage AI for a tailored outreach approach that speeds up the process. Using AI to Craft Your Outreach Messages One of…

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Become a Creative Machine With These A.I. Tools

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BY STEPHEN KEY for Inc. Coming up with an idea and bringing it to life is truly magical. Every inventor has specific tools they rely on. When I first started trying to license my ideas for new products, I used a sketch pad and crayons to get down my initial concept. When I wanted to refine my work, I had to hire a graphic artist to complete my vision. Times have changed. Today, with the help of AI, creative people have many more ways of producing a visual of their ideas themselves. To learn about the best AI tools for product developers who are licensing their…

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Top 3 AI Tools for High-Quality Content Creation

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by Marielle Dellemijn for MarketingProfs A lot has been said about content creation through AI—most notably that the key to creating value lies in incorporating personal experiences and expertise. Many tech platforms include the newest AI and neuromarketing advancements for content creation, and each platform offers its own benefits to stand out from the others. At Fueld, we found that using a combination of ChatGPT, Neuroflash, and Jasper optimizes the results. By combining those three tools, you can create content of the best quality and accuracy. In this article, we'll share our technique to help you create high-quality AI-generated content without having to…

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2 Common Mistakes CEOs Might Be Making With Generative A.I.

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BY SARAH LYNCH For INC. Generative A.I. exploded in 2023, but business leaders might already be missing opportunities to use the technology to its full potential. One-third of businesses use generative A.I. in at least one function, according to a new report from the global management consulting firm McKinsey & Company. This finding comes from a survey of 1,684 businesses across sizes and industries.  Even more, 40 percent of all respondents expect their organizations to increase A.I. investment thanks to advances in generative A.I. Use cases already span marketing and sales, product and service development, customer care, and more.   But the report also reveals where leaders might be overlooking--or underestimating--the power of…

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What Is Generative AI and How Can Marketers Use It Now?

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By Michael Brenner  for Marketing Insider Group Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It’s like they’ve got a secret weapon, right? Well, they do, and it’s called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it’s a never-ending cycle. Generative AI has the power to speed up the process and still produce top-notch content. It’s also capable of providing valuable insights that can help you better understand and serve your audience. In this post, we’re discussing why every marketer should be using Generative AI…

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Can AI-Generated Content Hurt Your Search Ranking? [Insights from HubSpot, Litmus, Casted & 500+ Marketers]

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by Erin Rodrigue for HubSpot AI is giving marketers a newer, faster, and easier way to create content. But will the convenience of AI come at the expense of your search ranking? After all, if everyone can use AI to create high-quality content at lightning-fast speeds, what will be the great differentiator in search results? Here, we'll explore everything you need to know about AI-generated content — including how it performs in search results, its limitations, and tips for leveraging it. Free Report: The State of Artificial Intelligence in 2023 Table of Contents Can AI-generated content impact my search ranking? The Limitations…

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Google Search Generative Experience adds videos to AI-generated answers

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by Barry Schwartz for Search Engine Land Google’s new Search Generative Experience now can not just show images in the AI-generated answer but also can show playable videos. “Over the next week, you’ll begin to see videos within some overviews where it’s helpful to see something in motion,” Google wrote. What it looks like. Google sent us a screenshot for a query on that shows a video embedded directly in the AI-generated answer. You can click on the image to enlarge it: More improvements. Google also confirmed rolling out links in the AI-generated answers, something we covered yesterday. “To help you better understand how recent the information…

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Using AI to Build Stronger Connections with Customers

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by Maureen Burns, Sharona Sankar-King, Priscilla Dell’Orto, and Eduardo Roma for the Harvard Business Review The surge of generative artificial intelligence (AI) applications is spurring exciting innovations and consumer experiments, but it also worries many people who are concerned about data privacy or only being able to communicate with a company through a bot. These concerns are especially acute in industries where customer interactions and data privacy are critical, such as banking or healthcare. Some level of anxiety typically accompanies breakthrough technologies, and it’s natural to worry about a technology that mimics human intelligence. As this new class of large…

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How To Use AI To Organize Content And Accelerate The Customer Journey

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BY BRUCE MCKENZIE for Biznology More than 80% of today’s buying journey is driven by independent research and internal buying group discussions. Not only does that require companies to generate lots of digital content to help buying teams who are doing their own research, there also needs to be a better way to organize it so buyers can easily find what they’re looking for. New AI-powered solutions are changing the way that content can be organized and presented to accelerate the customer journey. Buyers responding to a recent Demand Gen survey urged B2B vendors to “ditch the traditional style of organizing…

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10 Ways Marketers Can Use AI to Improve Sales

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by Linda Emma for MarketingProfs AI is here to stay, in spite of recent tech overtures to put on the brakes. Whether you choose to ignore it, embrace it, or teeter in between depends on where you intend to take your business. But if everyone else is onboard and you're not, don't expect to be thrown a life ring when your choice leaves you treading water. Artificial intelligence is a powerful tool that can help you define and home in on your ideal client, build marketing campaigns, measure results, and plan for the future. Try these 10 ways to use AI to…

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