Category Marketing

How to Choose the Right Blog Topics to Engage Your Audience

By in Content Marketing Tag ,

By Lauren Basiura Blogging remains one of the most effective ways to build an online presence, engage an audience, and drive organic traffic to a website. In fact, 83% of internet users, approximately 4.44 billion people, read blog posts. However, with so much content available online, selecting the right topics is crucial to standing out and keeping your audience engaged. Understanding Your Audience The foundation of choosing engaging blog topics starts with understanding your target audience. If you don’t know what your readers care about, your content will likely miss the mark. Identify Your Audience Start by defining your ideal reader.…

Read More

What Is an SEO Marketing Strategy?

By in Marketing Tag , ,

By Lauren Basiura Your SEO marketing strategy is the key to unlocking your brand’s growth potential. It’s how you rank on search engine results pages (SERPs), drive organic traffic to your website, and ultimately grow conversions and sales. Even though every marketer today has heard of SEO and most know its importance, most brands approach SEO with a variety of separate tactics rather than linking it to your overall marketing strategy. The result is a fragmented SEO effort that doesn’t earn nearly the ROI it could. In this article, we’re going to cover what constitutes a true SEO marketing strategy, how content…

Read More

Everything Our Paid Team Learned From Attempting a Reddit Advertising Strategy

By in Marketing Tag , ,

Written by: Caroline Forsey A Reddit advertising strategy used to be reserved for businesses targeting men. But the tides are turning, and I think it’s time for more brands to consider advertising on Reddit. While Reddit has always had more male users and still has an audience of 63.6% male users, Reddit’s visibility on Google has increased since its new partnership was announced in February 2024. Download Now: Free Ad Campaign Planning Kit According to Backlinko, the increase in users on Reddit since Q4-2023 is undeniable. I predict the audiences will slowly balance as more women discover Reddit and find it’s not the male-only…

Read More

Refreshing content: How to update old content to drive new traffic

By in Content Marketing Tag , ,

by Jessica Foster Just like a deep “spring cleaning” clears out the clutter after a long winter or a rejuvenating scalp massage melts away stress after a tough work week, we all need a refresh occasionally.  The same goes for your website – which can quickly get cluttered with outdated, unoptimized content.  That’s why taking the time to reset, refresh, and re-optimize your content is so important. A content refresh isn’t just about tidying up, though.  It’s also about making room for new ideas, renewed value for your readers, and timely relevance in the eyes of search engines.  This can…

Read More

How to Expand Your Marketing Channels Beyond Email: A ‘Crawl, Walk, Run’ Approach

By in Email Marketing, Marketing Tag , ,

by Ortto If you've landed on this article, you're probably worried about your email marketing. Perhaps you're doing everything "right"—following best-practices, considering email deliverability, and creating engaging content—but you're still not cracking the inbox. You're not alone. It's harder than ever for B2B and B2C marketers to reach their prospects and customers through email. However, rather than over-relying on email, marketers should use their marketing automation platform to reach their audiences in new and better ways. The crawl, walk, run approach outlined in this article will help you slowly diversify beyond email so you can test as you go and avoid overwhelm. Crawl: Add…

Read More

You’re Doing Digital PR All Wrong: 7 Mistakes to Avoid

By in Marketing

By Lauren Basiura for Marketing Insider Group PR isn’t as simple as it used to be. We used to only focus on newspapers and TV, creating perfect press releases and building one-on-one relationships with journalists. But now, PR pros and business folks need to juggle a whole lot—SEO, social media, influencer schmoozing, you name it. It’s not just about pumping out press releases or sweet-talking journalists anymore. You’ve got to keep your finger on the pulse of online chatter and trends, too. Miss a beat, and you could find yourself in hot water, with one social media slip-up or a…

Read More

Google Makes It Official: Content Marketing Is Now the #1 Ranking Factor

By in Content Marketing

By Michael Brenner for Marketing Insider Group Google’s thrown down the gauntlet: Content marketing is king of the SEO hill. If your business has been slow to give content marketing the crown in your marketing strategy, it’s time to hustle. The folks at Google aren’t being subtle about it. Their SEO Starter Guide is pretty clear: Awesome content influences your site more than any other factor. We’re talking blogs, tweets, emails, forum chats, you name it. Not convinced? The numbers speak for themselves. Content marketing can shoot your conversion rates through the roof, costing 62% less than traditional marketing while offering six times the…

Read More

10 non-marketing books every SEO should read

By in Marketing Tag ,

by Claire Taylor for Search Engine Land When you work in an industry like SEO, staying updated on new technologies is crucial. But, not all learning needs to be about link building, content or technical aspects of SEO. It’s also valuable to look outside of the industry. With that in mind, here are 10 of the best (in my opinion) non-marketing books that offer great insight and value for any SEO professional. 1. ‘Never Split the Difference’ by Chris Voss This book might seem an unconventional choice for an SEO, yet negotiation is a skill more embedded in our daily activities…

Read More

Four Benefits of Employee-Generated Content for Your Business

By in Content Marketing

by Jesse Liszka for MarketingProfs You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously building your brand's authenticity, attracting new talent, boosting job satisfaction, and driving social engagement. It not only fosters a culture that values the opinions of its employees but also communicates that culture of integrity to the masses. Why is it so effective? Because customers and jobseekers alike trust all types of user-generated content—including employee-generated—more than the content produced by your brand. So, what exactly is employee-generated content, what…

Read More

Halos, Horns, and Content Marketing

By in Content Marketing

by B2B Marketing Directions If you've ever bought or sold a house, you're probably familiar with the concept of curb appeal. Curb appeal is the visual attractiveness of a house as seen from the street, and it's what creates a potential buyer's first impression of the house. Real estate professionals know curb appeal plays a big role in determining how quickly a house will sell and what the selling price will be. Good first impressions are also important for successful B2B marketing. Today, most potential buyers will form their first impression of your company based on the content you produce.…

Read More