Category Marketing

The Clever Marketing Trick Every Brand Can Steal From Taylor Swift

By in Marketing

BY JESSICA STILLMAN for Inc. How did Taylor Swift manage to pull in more than $1 billion from her recent Eras Tour? A trunkload of Grammys, a kick-butt stage show, legions of adoring fans, and an attention-grabbing romance with a certain professional athlete definitely didn't hurt.  But as an everyday entrepreneur or marketing professional, you are unlikely to have any of those things to work with. So are there any other key ingredients of Swift's success that those without prodigious songwriting gifts -- and the ability to carry off rhinestone-studded boots -- can steal for themselves?  According to one University of Tasmania marketing professor, the answer is yes. …

Read More

15 Post-Purchase Email Examples to Inspire Your Next Campaign

By in Email Marketing

by Mandy Bray for HubSpot I recently ordered a swimsuit online to get ready for a beach vacation. Choosing between hundreds of swimsuit styles after months in sweats is overwhelming, so I breathed an audible sigh of relief when I saw the order confirmation in my inbox. I could almost smell the ocean and feel the sand under my feet in that moment. That “shopping high” is a feeling of instant gratification and anticipation after an order. You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. How Post-Purchase…

Read More

B2B PR and Content Marketing Pros Have to Get Creative as Ad Spend Drops

By in Content Marketing

by Judith Ingleton-Beer for MarketingProfs Creating high-quality content can open up an entire new avenue for media coverage, putting subject-matter experts and company developments in as many targeted publications as possible—without breaking the bank! Almost two-thirds of B2B buyers say their corporate brand messaging is too vague to actively represent their brand and attract buyers. That means the performance of high-quality, on-message strategic content you've placed will be under the spotlight. B2B PR and marketing professionals will need to extract new value for money and maximize the content lifecycle by telling creative stories, conducting research, and using SEO. No Pay-for-Play in Sight…

Read More

How to identify and create content pillars that boost brand awareness

By in Content Marketing, Marketing

by Claire Taylor  for Search Engine Land Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and entertaining content. This article explains how to develop content pillars that properly convey your brand’s values. What is a content pillar? A content pillar is a fundamental theme that forms the backbone of a brand’s content strategy. Content pillars…

Read More

How to Understand Your Audience and Tweak Your Content Strategy Accordingly

By in Content Marketing, Marketing

By Michael Brenner for Marketing Insider Group There’s something interesting you should know about B2B companies and their content strategies. Most of them are doing it at a basic, functional level. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business. We’re talking about reaching out to different kinds of customers with content that’s all about marketing and selling. This approach is changing the game. Why? Because audiences today are savvy; they educate themselves. They’re all over digital content and…

Read More

How to Market an Event: 65 Event Marketing Tips from Insiders

By in Events, Marketing

By Michael Brenner for Marketing Insider Group A well-planned promotional strategy is vital for a successful event. These event marketing tips and ideas will help you get the word out about your event, reach the right audience, and build buzz for your conference, trade show, or corporate event in the run-up to its launch. Quick Takeaways: An integrated marketing strategy is essential to maximize attendance and build buzz in the run-up to your event. You should use a combination of content marketing, social media, email marketing, and video and podcast marketing in order to get the best results. Marketing should start several…

Read More

30 Brilliant Marketing Email Campaign Examples [+ Template]

By in Email Marketing, Marketing

by Lindsay Kolowich Cox for HubSpot I don’t know about you, but my email inbox is flooded with a barrage of automated emails. It does little else besides give me another task for my morning commute — namely, marking them all as unread without reading or unsubscribing altogether. Download Now: 10 Templates to Master Marketing Emails As an email marketer, it may not seem like a good idea to add to the noise, but email ROI is undeniably high (42:1), so it’s a channel I have to recommend pursuing. That being said, success does rely largely on how well you…

Read More

The great SEO heist: The untold story

By in Marketing Tag

by Andrew Holland  for Search Engine Land It’s been a few months since the great SEO heist went viral online. You’ve probably heard all about it already. But what you need to learn is the untold story.  Because that changes everything. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. He then used his AI content tool to recreate thousands of pages of copy. He gained over a million monthly visitors. He told everyone about it. They got a manual action. As…

Read More

Growth marketing 2024 playbook: Focus on customer lifetime value

By in Marketing Tag

by Daryl Fanelli  for Search Engine Land Forget flashy ads and vanity metrics. 2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue.  Here’s how to structure marketing experiments that move users through the AARRR funnel, from acquisition to revenue and beyond. What is growth marketing? Growth marketing is a type of marketing aimed at growing and scaling a business through customer loyalty and advocacy. Unlike traditional marketing, it is less focused on gaining new customers in the short term…

Read More