Archive October 11, 2023

I tried writing a blog post with ChatGPT, so you don’t have to.

By in Artificial Intelligence and Machine Learning, Content Marketing, Information Technology Tag ,

by Erica Santiago for HubSpot If you‘re a marketer who does a lot of writing, you’ve probably heard about writers, bloggers, and other creators using tools like ChatGPT to streamline the writing process. However, if you‘re a skeptical writer like me, you’re probably a little wary of using AI to craft your content. You might think: “Can this tool write well? Will it capture the correct voice and tone I want? Is it accurate? How can I use it?” Fortunately, you don‘t need to wonder anymore. I tried using ChatGPT to write a blog post, and I will share my…

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How to do a quick SEO accessibility check

By in Marketing Tag

by Maria Georgieva for Search Engine Land Among the top one million homepages, there were a staggering 49,991,225 unique accessibility issues identified, averaging 50 issues per page. This statistic is shocking, especially when you think about Gartner’s analysis that digital products fully compliant with the Web Content Accessibility Guidelines (WCAG) Level 2 will outperform their competitors by a factor of 50. Many best practices for improving website accessibility align closely with SEO tactics. This article tackles how to manage 10 accessibility elements to can also help improve your site’s SEO and ensure inclusivity for all users. How disabilities impact the online journey You can’t make an…

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4 Ways to Make Work More Meaningful

By in Human Resources, Self Improvement, Work Tag

by John Coleman for Harvard Business Review Curiosity is critical to professional success. A curious mind will spot and solve problems, while being unafraid to try something new. It will seek out the insights of others, and open itself to expanded thinking. A curious person will never succumb to apathy, instead pushing consistently for growth, innovation, and improvement. Anyone seeking to build a successful career must embrace curiosity.  But curiosity isn’t just essential to professional advancement — it’s central to crafting purpose and meaning at work. We all want to feel that our work is meaningful, and we all have an opportunity to make it so. But…

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A Practical Inbound Marketing Strategy for B2B Companies

By in Marketing Tag , ,

By Michael Brenner for Marketing Insider Group The web and social media have forever changed the tactics of marketing. Sending more promotional messages through traditional push-based tactics doesn’t work any more. So leading businesses are using inbound marketing (or “Pull Marketing”) to more effectively attract new leads. However, attracting leads is a daunting task for any company. Figuring out which way to go about attracting leads is half the battle. Inbound marketing might be your best bet for marketing your B2B company. Today’s consumers want to learn. They can sense whether marketing is spin and self interest or truth and…

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How to measure what marketing activities are actually driving revenue

By in Marketing, Revenue Tag

by MKT1 Newsletter I can nearly guarantee your early or growth-stage B2B startup doesn’t have the right marketing analytics in place to determine what’s actually working across go-to-market. Startups either don’t know how to set up the right basic tracking and data collectioncor they over-engineer something way too complex for their stage. Both scenarios result in not having the right marketing data to operate efficiently. With the complexities of go-to-market motions, funnel mapping, and tooling, I understand why this is the case—but it’s definitely something you need to fix! Every marketer should know if the activities they are focusing on are…

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Want Applicants to Beat a Path to Your Door? Beef Up Your Job Postings

By in Human Resources Tag

By Tammy Binford for HR Daily Advisor It seems employers everywhere and in all lines of work too often struggle to find top quality job candidates. It’s not just employers who are frustrated. Jobseekers are equally exasperated because job postings often don’t tell them what they need to know. Recent research indicates that postings including information on an employer’s culture can help attract the right candidates. Qualities to Emphasize In June, LinkedIn reported that its research shows paid job postings on its site get nearly three times more views and more than twice as many applications when they mention well-being,…

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Ensuring Compliance and Security in a Remote Work Environment

By in Human Resources, Training Tag , ,

By Lin Grensing-Pophal for HR Daily Advisor It’s an understatement to say that the pandemic experience has changed the business—and workplace—landscape forever. The shift to remote and hybrid work is not temporary as business leaders once believed. It’s here to stay. With this shift comes risk—and an increased need to ensure both compliance and security when employees are “out of sight, and out of mind.” How can businesses navigate this new terrain effectively? Understanding the Risks While the digital age and the ability to work remotely have offered businesses, and employees, a great deal of benefit, those benefits aren’t without…

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What is the best generative AI tool for writing PR content?

By in Artificial Intelligence and Machine Learning, Information Technology Tag , , , ,

by Greg Jarboe for Search Engine Land Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced:  Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT. Dramatically better results than Claude 2. This article reveals more details about the tests and the result we weren’t expecting but upstaged the three industry-leading chatbots. Testing the best generative AI tool for PR content In August, Katie Delahaye Paine, CEO of Paine…

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Move faster, v2

By in Human Resources, Self Improvement, Work Tag

by The B2B Growth Newsletter Hi all — Last week, I wrote the post “Move Faster.” The post’s thesis: To move faster, you need to sequentially prioritize. (AKA: focus on your #1 most important thing at a time.) Get your #1 thing done as quickly as possible, then move to the next thing. Don’t approach productivity as “crush as many tasks as possible.” I got a lot of replies. One question stood out: “This is super interesting, but how do I operationalize this when I have a million things to do?” Why you don’t hyperfocus Let’s invert. Three failure modes: You don’t know…

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Google accused of downplaying ad price manipulation

By in Uncategorized Tag , ,

by Nicola Agius  for Search Engine Land Google has been accused of downplaying how much it quietly increases ad auctions. The search engine admitted at the federal antitrust trial that it “frequently” inflates ad prices by as much as 5% without telling advertisers – sometimes 10%. But marketers are calling the search engine out for being too “conservative” with these figures as they believe the real number is significantly higher. Why we care. Advertisers are becoming increasingly frustrated with Google due to long-held suspicions around ad price manipulation and a lack of transparency. Although the industry accepts the search engine has a right to set minimum…

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