Archive December 7, 2023

100% in or 0% in

By in Work Tag ,

by The B2B Growth Newsletter My aunt is a beast. She wakes up at 4:30, downs ~6 shots of espresso, and hits a gym class called “F45.” She’s 100% in on this F45. She goes every day. She has all their gear. She posts about them on social media and won’t stop talking about them. She eats, sleeps, and breathes F45. The interesting part? Last year, she was 0% into F45 and 100% into Orange Theory. The year before, she was 100% into some boxing class. At some point, she was 100% into Beach Body. She is either 100% into something,…

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5 Tips for Giving Employees Gifts That Will Make a Difference This Holiday Season

By in Human Resources Tag , ,

By David Leeds for HR Daily Advisor The holiday season provides an opportunity for companies to express gratitude and appreciation to their employees and customers. It’s a time to end the year on a positive note, strengthen relationships, and lay the foundation for a promising new year. However, as the saying goes, “It’s the thought that counts.” A poorly chosen gift can have unintended consequences, like leaving employees disappointed. For instance, gifting a vegan employee a certificate to a steakhouse might not be the gesture of goodwill intended—it could even be the final straw that sees them looking for new…

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21 Marketing Trends You Need to Know For 2024

By in Marketing Tag ,

By Michael Brenner for Marketing Insider Group What are the most important 2024 marketing trends we’ll likely see? To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty what the future of marketing will look like, but industry professionals can offer useful insights and predictions into some of the possibilities. Nobody could have predicted how 2020 would change the face of marketing. Or how Chat-GPT would have brought AI in Marketing to the top of the list of marketing trends in 2023. So what’s…

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Virtual Training for Onboarding: Engaging, Effective, and Secure Employee Integration

By in Training Tag , ,

By Rob Porter for HR Daily Advisor Susan’s two friends, Meg and Alex, have embarked on new job journeys, but their experiences couldn’t be more contrasting. Meg is facing a challenging start, expressing her dissatisfaction with a rough onboarding process and a lack of connection to the company. On the other hand, Alex is thriving in her new role, enthusiastically describing a great experience. She attributes this positive start to the company’s innovative use of technology for onboarding, which has not only kept her engaged but also well-informed and connected from the very beginning. As the HR director, it’s crucial…

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The Art of Interviewing: Four Tips for Conducting Engaging Podcast and Radio Interviews

By in Uncategorized Tag , ,

by Dave Purdy for MarketingProfs Engaging interviews lie at the heart of captivating podcasts, radio shows, and similar types of content. Interviews can captivate audiences, spark thought-provoking discussions, and offer unique insights into the minds of fascinating people. A great podcast or radio interview's fundamental pillar is authenticity, which involves actively listening, being engaged, and staying curious. Moreover, you need to conduct thorough research and have a loose outline of the interview to ensure there are no awkward breaks and to steer the conversation back on track if it gets derailed. The art of interviewing extends beyond conducting a rigid Q&A session.…

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Craft a Compelling Personal Brand for Small Business Success

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BY TIM MADDEN for INC. In a fiercely competitive small business landscape, the key to success extends beyond traditional marketing strategies. If you've overlooked the significance of establishing a personal brand as a small business owner, it's high time to reassess your approach. As small businesses face challenges and uncertainties, building a strong personal brand can provide the edge you need to thrive. While branding advice can sometimes seem vague, here are some practical steps to help you craft a compelling personal brand for your small business: Define your purpose When developing your personal brand in the small business world,…

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The Power of Context in B2B Buying, and What That Means for Marketers

By in Marketing Tag ,

by B2B Marketing Directions The context in which people consider buying something has a significant impact on how the buying decision is made and on what is (or isn't) ultimately bought. Hundreds of research studies conducted by cognitive scientists over the past four-plus decades have shown that contextual factors can affect everything from how we react to marketing messages and offers, to how we perceive specific products or services, to how we make buying decisions. More recently, neuroscientists have used functional MRI technologies to identify the specific areas of the brain that are activated under various decision-making conditions. This research…

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From Traditional B2B Company to A.I.-First Firm

By in Artificial Intelligence and Machine Learning Tag ,

BY MOHAMMAD TAREEQ for INC. Disruptions in business are inevitable. Some are natural, while others are manufactured. Take Covid-19, for example. It forced decision makers to reevaluate their strategies and business models. In some cases, it meant ditching the entire blueprint. Be it the surge of data in the last decade, the rise of information technology in the early '90s, or the adoption of mass media in the late 19th and 20th centuries, every disruption brought forth an unconformity that marked the evolving economic landscape. And who survived these changes? The early adopters and the innovators who dared to take a chance. What, then, marks this decade?…

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Reimagining HR: The Role of AI in Modern Organizations

By in Artificial Intelligence and Machine Learning, Human Resources

By Raghu Ravinutala by HR Daily Advisors In the ever-evolving landscape of today’s business world, organizations are in constant search for innovative ways to enhance efficiency and elevate the employee experience (EX). HR leaders have come to recognize the imperative need to pivot away from traditional EX strategies and embrace AI-powered approaches that align with the evolving demands of their workforce. In the not-so-distant past, the adoption of technologies like conversational AI to enhance employee engagement unfolded as a gradual process. The emergence of generative AI has accelerated this adoption, effectively addressing the challenges that once impeded the full potential…

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