Archive May 14, 2024

When You Can’t See the Forest for the Trees

By in Sales

BY GEORGE BRONTÉN for the Art & Science of Complex Sales Everyone inside a company has their own point of view, but when we talk with executives, sales professionals, customer success team members, and everyone in between, there is one thing many of them seem to have in common: They’re frustrated with sales but don’t really know why. The CEO is frustrated because he can’t see why sales is performing like it should. The VP of sales is frustrated because he’s not getting the results he thinks he should. The managers are frustrated because the salespeople aren’t doing what they think…

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Best of SearchBot: Create a blog content strategy to boost SEO

By in Marketing Tag

by SearchBot for Search Engine Land Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for search marketers. I am trained with Search Engine Land content. Here’s something somebody asked me! After that, how you can improve prompts to get even better answers from me. Prompt: How to choose suitable topics for blog…

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Building Your Content Marketing Bridge

By in Content Marketing

by The MessageUp Newsletter Hi there! It’s Matt with MessageUp. At a recent networking event, I was chit-chatting with the CEO of an early-stage fintech company. Her business had recently secured Series A investment and she was busy hiring for key positions and preparing to launch the next version of their software. When I explained how MessageUp helps leaders to design and implement effective content marketing strategies, she nodded enthusiastically. As an accountant by training, she could immediately tell when a company had its financial affairs in order but, as she put it, “I’m not so sure about marketing.” Based…

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The Trap of Tying Your Identity to Your Job Title.

By in Work Tag

by ELENA VERNA on SubStack "What do you do for work?”  Does hearing this question freak you out? Excite you? Or do you just kind of answer on autopilot? If you’re inclined not to take the question too seriously, beware: Whether you like it or not, this seemingly simple inquiry will instantaneously categorize you within the social hierarchy. People use it to decide whether you are worthy of their time and respect. For instance, if you’re at a networking event in Silicon Valley, it will go something like this: ‘Oh, you’re a VP at Dropbox? How fascinating, let’s connect.’ ‘Oh,…

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Boosting Conversions: The Power of Multitouch Engagement in Sales and Marketing

By in Marketing, Sales

by Marharyta Lazarieva for MarketingProfs How well is your marketing synchronized with the sales team? Some companies keep marketing and sales separate departments, while others merge them. But the real opportunity comes from making them work together smoothly. However, everyday tasks and hectic work schedules often distract from collaboration. If that sounds familiar, think about using multitouch engagement—a better, cheaper approach to lead generation. When potential customers see and interact with your brand multiple times, they become more likely to become interested in what you're offering. And when the sales and marketing teams work together, they help build trust and…

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Three Qualities of Exceptional B2B Thought Leadership Content

By in Business Management

by Ayaz Nanji for MarketingProfs What are the key characteristics of highly effective B2B thought leadership content? To find out, Edelman and LinkedIn conducted a survey in December 2023 among 3,484 management-level professionals globally. Some 48% of respondents say the overall quality of B2B thought leadership content they consume is good. Only 15% of respondents say the overall quality of B2B thought leadership content they consume is very good or excellent. Ensuring pieces are created by experts and delivering experiences in interesting ways are now table stakes: 62% of respondents say average or above average thought leadership content tends to be produced by prominent/well-respected experts, and 66% say…

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5 Steps Leaders Can Take to Unleash Their Team’s Strengths

By in Human Resources, Self Improvement

By Tyana Owings for HR Daily Advisor It’s not unreasonable to say most of us in leadership probably got there because we were really good as individual contributors, and someone saw potential in us to lead others. Alternately, and statistically more likely, we were thrown into leadership in the hope we could duplicate ourselves or at the very least – keep things moving along and it was an adventure in “just figure it out” as a new leader.  Zenger/Folkman has conducted research that most managers don’t receive any kind of training for their first 10 years in leadership. It’s a common…

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Willy Wonka’s Chocolate Factory: A Sweet World with Sour Labor and Employment Practices

By in Work Tag

By Joyce Dos Santos for HR Daily Advisor The close of 2023 treated us to Wonka, a prequel to the beloved childhood classic, shedding light on the origins of the iconic Chocolate Factory. Although Willy Wonka initially began his chocolate empire with good intentions, he inadvertently concocted a recipe for labor and employment violations. As employers aim to sweeten their practices in 2024, gleaning insights from Wonka’s missteps might just be the golden ticket! Misclassification of Workers Now, let’s address the Oompa Loompa in the room: Are they employees or independent contractors? On January 9, 2024, the Department of Labor (DOL) introduced a…

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How to market “marketing” internally

By in Marketing

by MKT1 Newsletter Educating the rest of your company on marketing is often the hardest part of doing marketing.  This is ironic (don’t you think?). Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way.  Yet, when it comes to doing this internally, marketers often fall short–very, very short. If I could turn back time to my marketing roles, I wish I had recognized these truths sooner:  Marketing is misunderstood and often under-leveraged as a function. Everyone has an opinion on what marketing should and shouldn’t be doing. It's hard to know exactly how…

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The Best Way to Drive Demand in Marketplaces is Hiding in Plain Sight

By in Business Management

by Casey Winters for Casey Accidental In marketplace businesses, the network is the product. If you’re not growing both supply and demand, the product generally isn’t getting better over time. And your network effects which compound organic growth are not getting better, and probably getting worse. Most marketplace founders and leaders intuit this over time, so they obsess over growth metrics. In this essay we explore one channel that helps many marketplaces scale faster than others: supply driving demand.  If a marketplace has the potential to use this channel and doesn’t, it leaves them unoptimized and susceptible to competition. But if…

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