Archive April 3, 2024

10 ChatGPT prompts for digital marketers

By in Artificial Intelligence and Machine Learning, Marketing Tag ,

by Digital Marketing Depot  for Seach Engine Land This guide offers a curated collection of prompts tailored to various marketing roles, from social media to SEO. Learn best practices for interacting with AI and discover how to effectively leverage tools like ChatGPT to boost productivity, creativity, and strategic thinking. Each prompt comes with a detailed explanation and practical example, making it easy to apply AI to your everyday marketing tasks and challenges. Whether you’re looking to craft engaging content, analyze data, or manage potential crises, this guide will help you harness the potential of AI to take your marketing efforts…

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Exploring Meridian, Google’s new open-source marketing mix model

By in Marketing Tag

by Benjamin Wenner  for Search Engine Land Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools.  This article explores Meridian’s key features, capabilities and limitations, comparing it with Meta’s MMM called Robyn. It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Understanding marketing mix models The marketing mix model empowers marketers to analyze how various marketing strategies influence sales and forecast future results. In essence, MMMs split the…

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April Fools’ Day Fun! The Best Pranks from Google, Amazon and Other Brands

By in Work Tag

by LINDSAY LOWE for Parade For centuries, April 1 has been a day of pranks, tricks and practical jokes played on family, friends and co-workers. The history of April Fools' Day is longer than you think—the earliest mention of a similar day of hoaxes was in Geoffrey Chaucer’s The Canterbury Tales. How we celebrate April 1 has changed a lot in the intervening centuries. In recent years, the internet and social media have provided a vehicle for more and more elaborate April Fool's pranks. Many well-known brands spend large chunks of their marketing budgets to promote fake products or services. Did you hear about that year Burger King launched a…

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