Archive February 13, 2026

Why Your AI Upskilling Will Fail (Unless You Fix These 5 Things First)

By in Artificial Intelligence and Machine Learning, Training

By Dr. Priyanka Dave Your executive team wants artificial intelligence (AI) adoption yesterday. Your budget for training platforms is approved. Your learning modules are ready to launch. But here’s the uncomfortable truth: none of it will stick, and the problem isn’t your training. Every Chief Learning Officer (CLO) knows this frustration. Employees complete their AI literacy courses, pass their assessments, and then return to their desks, where the old way of working is still faster, easier, and frankly, what their managers expect. Pictured: Dr. Priyanka Dave. Photo courtesy of Dr. Priyanka Dave. Organizations spend almost $100 billion annually on learning and development,…

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How to start a sales call

By in Sales

You can now preorder my book on Amazon - HEYO! Here’s the link! And here’s this week’s podcast, our last podcast of the year. We talk about this post (and my fight to keep the part about raccoon breeders in the book).https://open.spotify.com/embed/episode/5nm0nxRxZDJPwj05xgZkf9 If you read any sales book, you’ll see that the first part of a sales call - or even the whole first call - is supposed to be this very important thing called “discovery.” In this “discovery” thing, we are supposed to ask questions. The prospect should respond with words. Their words should inform our pitch and demo. At a high level, this…

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Mitigate Legal Risks of AI in Employment Decisions Through Vendor Contracts

By in Artificial Intelligence and Machine Learning, Human Resources

By Elizabeth Shirley Artificial intelligence (AI) has become commonplace in recruiting, screening, interviewing, testing, promotion, and employee monitoring. Properly designed and governed, AI can streamline processes and improve consistency. In employment decision-making, however, AI can introduce legal and operational risks for the employer, even when the AI tools are built and operated by third-party vendors. Businesses should understand where and when liabilities may arise and use vendor contracts to mitigate and allocate those risks before deploying AI as part of employment decisions. Legal Risks in Using AI for Employment Decisions A legal risk in using AI as part of employment…

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People, Process, Platform: The Three Ps of Marketing Transformation

By in Artificial Intelligence and Machine Learning, Marketing

by Storyblok Marketing and content are transforming real-time in the current pace of AI and technology evolution. New channels, trends, and tools appear almost weekly, and many marketers are scrambling to keep up—especially in content. But change has always been the one constant in marketing. It shapes our work, pushes the industry forward, and continually rewrites what works and what doesn't. The difference today is simply speed; the ability for marketers to adapt faster is now key to success. Content shapes every stage of the customer journey, and as that journey evolves faster than ever, teams need stronger capabilities to keep…

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From Noise to Revenue: The Modern B2B Cold Email Playbook

By in Email Marketing

by Adam Rosen B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that generate pipeline no longer comes down to volume—it comes down to relevance, credibility, and consistency. Teams that treat cold email like a process, not a gamble, are still booking meetings with enterprise buyers. After years of running campaigns for top global brands, EOC has seen what separates senders who scale from the ones who stall. Learn what the best do differently, how AI is reshaping outbound…

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AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)

By in Artificial Intelligence and Machine Learning

Written by Nick LeRoy Organic traffic is falling as AI reshapes search. Here's how to brief leadership with data, reset expectations, and adapt your SEO strategy for AI visibility. I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic  coming in from LLMs like ChatGPT barely scratches the surface of what’s been lost.  The narrative of “traffic is simply coming from a new source” is not accurate. Search and engagement are happening in new ways, but CTRs are dropping significantly across nearly all industries. It’s no surprise that many in the industry are feeling anxious…

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People, Process, Platform: The Three Ps of Marketing Transformation

By in Business Management

by Storyblok Marketing and content are transforming real-time in the current pace of AI and technology evolution. New channels, trends, and tools appear almost weekly, and many marketers are scrambling to keep up—especially in content. But change has always been the one constant in marketing. It shapes our work, pushes the industry forward, and continually rewrites what works and what doesn't. The difference today is simply speed; the ability for marketers to adapt faster is now key to success. Content shapes every stage of the customer journey, and as that journey evolves faster than ever, teams need stronger capabilities to keep…

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How to Not Be Cannon Fodder

By in Sales

BY GEORGE BRONTÉN One of my pet peeves is salespeople sending out proposals too soon. You’ve heard me talk about it before. In complex sales, proposals should never be the first thing you send, unless it’s with an existing customer who already knows you and knows they’re ready for something specific from you. Aproposal that is sent too early makes you cannon fodder. Your sales team discovers a lead, whether through an RFP, marketing lead, or outbound prospecting activities. The prospective customer thinks they know what they want, and they ask for a price. The salesperson gets excited, asks a few questions,…

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The Use of Unapproved AI Tools by Employees

By in Artificial Intelligence and Machine Learning, Marketing

by Ayaz Nanji Most employees say they use AI tools for work that aren't officially approved by their employer, but most also say their direct manager is aware of their use of the unapproved tools, according to recent research from Cyber News. The report was based on data from a survey conducted in August 2025 among 1,003 adults in the United States who are employed. Some 59% of respondents say they use AI tools for work that their employer hasn't approved. However, 57% say their direct manager is aware of their use of unapproved AI tools and supports it. Executives and senior managers are the…

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The social-to-search halo effect: Why social content drives branded search

By in Content Marketing

Written by Stephanie Wallace Social content creates curiosity that shows up as branded search. Here’s how to measure and use the halo effect. As search marketers, we tend to focus on what we can control: keywords, links, Core Web Vitals, indexed pages. We have dashboards for our dashboards. But not everything that shapes search behavior lives inside GSC, GA4, or your favorite rank tracker. One of the most influential forces sits just outside traditional SEO reporting: the social media halo effect. When a Reel takes off or a LinkedIn post hits the right nerve, it doesn’t just earn likes and comments. It creates…

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